Posts Tagged "integrated marketing solutions"
Use direct mail services to drive prospects to your company’s website
Direct mail services can pave the way to your website If you want to build your online business, it’s essential to use direct mail services to drive prospects to your website. It’s been shown that the combination of direct mail…
Excellent customer service is what separates an average company from an excellent one
What is excellent customer service? It’s the company’s ability to consistently and constantly exceed the expectations of its customers. Companies attain it by maintaining a good relationship with customers, being honest, understanding their customers better, and comprehending the specifics of…
For trade shows to be successful, exhibitors must follow through
Successful follow through results in successful trade shows You invest a lot of time and money in trade shows in order to generate leads. Despite the effort, way too many trade show leads wind up neglected and forgotten. Industry research…
Press Kits and Press Releases in this day and age
Press kits and press releases are still solid selling tools A press kit is a pre-packaged set of promotional materials distributed to members of the media for promotional use by persons, companies or other organizations . Press kits are commonly…
Cross-media marketing campaigns and the role graphic design plays
Cross-media marketing campaigns, and how to get the most from them As you no doubt have noticed, marketing is taking on more and more forms these days, from the traditional to the electronic. What is a marketer to do? Do…
Knowing how to use QR Codes properly is important
What are QR Codes, and why should you care? QR Code (abbreviated from Quick Response Code) is the trademark for a type of matrix barcode (or two-dimensional barcode) first designed for and used in the Japanese automotive industry. Over the…
Don’t let Big Data Growth overwhelm your business
Big Data Growth: how big? This big … IBM estimates that the world creates about 2.5 quintillion bytes of data each and every day. If you think that number is staggering, get a load of this: International Data Corporation (IDC)…
Personalized direct mail marketing
Personalized direct mail marketing made easy and effective with pURLs pURLs are a godsend to marketers because they offer another layer of personalized direct mail. In case you have not had the pleasure to learn about or use them, pURLs—Personalized…
Variable Data Printing
You’ve heard of variable data printing, now learn what it can do for you Variable data printing (VDP) is a form of digital printing where each printed piece — text, graphics and images can be changed from one printed piece…
Integrated Marketing Communications
Integrated Marketing Communications—take it to heart, take it to the bank The first definition of the term, Integrated Marketing Communications, came from the American Association of Advertising Agencies in 1989. The Association defined it as “an approach to achieving the…
