The fastest growing segment in direct marketing communications is personalized marketing email campaigns. When you personalize your email campaigns you can create a highly targeted message that delivers relevant marketing to an individually targeted audience. And by growing your email list you achieve the ability to grow revenue from new and existing customers that increases margins, generates new business leads and delivers the right message at the right time.
Planning, designing and administering email campaigns is much more complicated than writing copy and hitting “Send.” Email controls, formats, spam filters, system capacities, frequency, list segmentation/maintenance and etiquette all must be considered before an e-mail marketing program is initiated.
We highly encourage business owners and managers like you to take advantage of this fast growing segment in your marketing.