Posts Tagged "integrated marketing solutions"
Why You Need More Than a Commercial Printer
When you think of the traditional commercial printer, you probably envision someone with ink-stained hands running a massive printing press. But the modern-day printer does much more than put ink on paper—and marketers, event managers and graphic designers are flocking…
Web-to-print results in better managed print services
Web-to-print as it relates to managed print services Web-to-print is the practice of doing print business through websites. It enables commercial printers to communicate via the web with print buyers to manage functions such as submitting print jobs and performing…
Direct mail ideas that impact print communications
Direct mail ideas and your print communications A great direct mail idea that really works is triggered messages. No matter if it’s a postcard, personalized customer information, a brochure or an integrated cross media campaign, triggered messages increase response. If…
Business Marketing ideas
Marketing ideas using The Science of Persuasive Marketing conclusion In a recent blog, I wrote about Persuasive Marketing and the Science Behind it. I chose this subject because when applied correctly, persuasive marketing ideas can help to vastly improve a…
Marketing Strategies to Improve Your Print Communications
Marketing strategies for today’s print communications. Today, businesses find themselves in a whole new world; one created by advances in print technology and in the widespread adoption of the Internet. This whole new world can be viewed as a daunting…
Persuasive Marketing and marketing tactics go hand and hand
Your marketing tactics must include Persuasive Marketing How do marketers create marketing tactics to persuade people to buy what they’re offering? In the 1950s when a lot of selling was done with newspaper and magazine ads, some said the industry…
Choosing color printing can cause color-blindness
Color printing made simple Ordering commercial printing can be intimidating. Especially when it comes to choosing colors. The biggest decision you’ll have to make is whether to go with spot colors from the Pantone Matching System (PMS) or with CMYK…
Cross media marketing programs are effective
What exactly are cross media marketing programs? Cross media marketing programs are the results of a strategy that presents a compelling, consistent message to a target customer via a variety of media or channels over a specified span of time, providing…
Creative Direct Mail Cuts Through the Clutter
Creative direct mail is a must. Why is creative direct mail important? Because each and every day we’re subjected to nearly 3,000 messages. We only pay attention to a meager 5 percent of that number. That comes out to about…
The benefits of Niche Marketing – Boston Printing
Niche Marketing will provide greater results. “Oh, how I wish marketing my business and brand were simple” is an all too common wish of company owners and managers. Of course it’s difficult. Important matters such as marketing are difficult. I…
