Posts Tagged "integrated marketing solutions"
Online and Offline Marketing Tips
All your online and offline marketing messaging must be consistent. “Online meet offline, offline meet online” Now that the two are acquainted and actually working together on behalf of their clients, it’s time to talk about the two as a…
Snail Mail versus Email
Snail mail versus email campaigns, which is getting greater results? Snail mail, better known as direct mail, is winning the race. Let’s be direct about this: if you’re like many business owners and managers, you probably think email has caught up…
Trade show tips
Industry trade shows are a great way to spread your message. Exhibiting at industry-specific trade shows is an effective way to get the word out about your company, and its products and services. But like any part of your marketing…
Google Believes in the Power of Direct Mail Services. Shouldn’t you?
Over one and a third billion Internet users go straight to Google when they want to search for something online. With so many users, you would think that Google wouldn’t need to use old-fashioned direct mail to advertise its products…
Implementing a web to print program
Web to print programs provide huge savings and more! Have you heard of the term web to print programs? If you haven’t, not to worry, because you’re not alone. Web to print program is the term used to describe an…
Keep your website landing page visitors on a short leash
Why you need website landing pages Landing pages are a very important part of Internet marketing because they’re an effective method of capturing sales leads. According to HubSpot’s research, companies with 30 or more landing pages generate seven times more…
Email marketing is more powerful than ever.
Do you have an email marketing program? Email marketing is still very much at the core of any conversations and conversions happening in the digital world. Like any means of communication, email marketing is evolving. How can marketers adapt to…
Your gut is good, but having a marketing plan is better.
Do you have a marketing plan in place? Many business owners, rather than having a marketing plan, rely on their “gut” when it comes to making business decisions. That’s all well and good when your business is small and you could…
Brand Loyalty, Bigger Isn’t Necessarily Better.
The American Marketing Association defines brand loyalty as: “The situation in which a consumer generally buys the same manufacturer-originated product or service repeatedly over time rather than buying from multiple suppliers within the category” (sales promotion definition). “The degree to which…
FERRANTE & ASSOCIATES, INC. AND MAGICOMM, LLC FOUNDERS TO BE GUESTS ON “MONEY MATTERS AFTERNOON EDITION”
On Friday July 16th Audrey Ferrante and Rick Littrell will be guests on “Money Matters Afternoon Edition” at 5:00 PM EDT. Live audio and video streams are available at http://www.moneymattersboston.com.
