Personalized direct mail marketing
Personalized direct mail marketing made easy and effective with pURLs pURLs are a godsend to marketers because they offer another layer of personalized direct mail. In case you have not had the pleasure to learn about or use them, pURLs—Personalized…
Event planning is key for event success
Success starts and ends with event planning. If you are part of a corporation or foundation and are charged with event planning, be it a conference, special event or industry tradeshow, I do not have to tell you all of…
Commercial printing made easy
Commercial printing and the solutions it provides still hold an important place in business. There’s no denying it, commercial printing and the technology behind it, most notably digital, have changed tremendously over the past ten or twenty years. As much as…
Variable Data Printing
You’ve heard of variable data printing, now learn what it can do for you Variable data printing (VDP) is a form of digital printing where each printed piece — text, graphics and images can be changed from one printed piece…
Integrated Marketing Communications
Integrated Marketing Communications—take it to heart, take it to the bank The first definition of the term, Integrated Marketing Communications, came from the American Association of Advertising Agencies in 1989. The Association defined it as “an approach to achieving the…
Creative marketing ideas and strategies
Creative marketing ideas and strategies to help promote your business Coming up with creative marketing ideas and strategies to promote your business is easier than you think. Begin by brainstorming with some of your managers and employees. By picking the…
Managed Print Solutions
Managed Print Solutions like web-to-print and fulfillment offer many benefits. What exactly is a managed print solution and why is it something you should learn more about? Simply put, a web-to-print and fulfillment program is a centralized marketing solution that serves as…
Having enough printed materials at your trade show is key to success.
Printed materials help increase your market share at trade shows. There are a many things to prepare for when exhibiting at an industry trade show. One very important priority should be to have enough printed materials on hand. You’re probably thinking, why…
When exhibiting are you promoting your trade shows for maximum exposure?
Maximize your next trade show exposure and attendance. It’s plain to see why trade shows are extremely popular events in many industries. They attract large crowds. But with the large numbers of visitors come a large numbers of exhibitors— all…
Is participating at trade shows a sound investment?
Exhibiting at trade show events isn’t cheap. Which is why many of us are asking ourselves if participating at a trade shows is a sound investment. Better to find out before the event than after the costly trade show is over!…
