Integrated Marketing Communications
Integrated Marketing Communications—take it to heart, take it to the bank The first definition of the term, Integrated Marketing Communications, came from the American Association of Advertising Agencies in 1989.…
Ferrante’s Commercial Printing & Integrated Marketing Blog
Creative marketing ideas and strategies
Creative marketing ideas and strategies to help promote your business Coming up with creative marketing ideas and strategies to promote your business is easier than you think. Begin by brainstorming…
Managed Print Solutions
Managed Print Solutions like web-to-print and fulfillment offer many benefits. What exactly is a managed print solution and why is it something you should learn more about? Simply put, a web-to-print and…
Having enough printed materials at your trade show is key to success.
Printed materials help increase your market share at trade shows. There are a many things to prepare for when exhibiting at an industry trade show. One very important priority should be to…
When exhibiting are you promoting your trade shows for maximum exposure?
Maximize your next trade show exposure and attendance. It’s plain to see why trade shows are extremely popular events in many industries. They attract large crowds. But with the large…
Is participating at trade shows a sound investment?
Exhibiting at trade show events isn’t cheap. Which is why many of us are asking ourselves if participating at a trade shows is a sound investment. Better to find out before…
Marketing Lead Generation Strategies and Tactics
Which marketing lead generation strategies and tactics are you placing your bets on? Digital marketing is great for putting out one-to-one messaging in short bursts and in real-time. This lightning…
Tips to develop a profile of your target audiences
Develop a profile and your target audiences will follow In my last blog I discussed the rapid rate of technological change in offline and online marketing, and how getting control…
Today’s New Marketing Technology Solutions
Marketing technology is changing. Are You? Offline and online marketing is changing faster than you can say, “nanosecond”. Your future success will depend on your ability to respond to rapidly…
Marketing Strategies and Tactics
Marketing Strategies and Tactics in good times and in bad The big shots in Washington and on Wall Street say that the economy is doing just fine. A lot of…
Web Landing Pages
Web landing pages can work wonders Websites and website marketing are just the beginning of an e-Marketing effort. Now it’s time to think about two types of web landing pages:…
Successful websites require work
Successful websites require work— and more work Why do you think it’s called the Worldwide Web? Because websites (www.yourcompanynamehere.com) are incredible tools to communicate your message and market your products…