Category Archive for "Integrated Marketing Services"
Creative Direct Mail Cuts Through the Clutter
Creative direct mail is a must. Why is creative direct mail important? Because each and every day we’re subjected to nearly 3,000 messages. We only pay attention to a meager 5 percent of that number. That comes out to about…
The benefits of Niche Marketing – Boston Printing
Niche Marketing will provide greater results. “Oh, how I wish marketing my business and brand were simple” is an all too common wish of company owners and managers. Of course it’s difficult. Important matters such as marketing are difficult. I…
Use direct mail services to drive prospects to your company’s website
Direct mail services can pave the way to your website If you want to build your online business, it’s essential to use direct mail services to drive prospects to your website. It’s been shown that the combination of direct mail…
Excellent customer service is what separates an average company from an excellent one
What is excellent customer service? It’s the company’s ability to consistently and constantly exceed the expectations of its customers. Companies attain it by maintaining a good relationship with customers, being honest, understanding their customers better, and comprehending the specifics of…
Content Creation and Marketing Can’t be Minimized
Content creation and why it’s important for businesses today Why is content creation in marketing so important? Simple: today consumers can easily tune out the traditional world of marketing. They skip TV advertising with their DVRs, they flip past magazine ads,…
Press Kits and Press Releases in this day and age
Press kits and press releases are still solid selling tools A press kit is a pre-packaged set of promotional materials distributed to members of the media for promotional use by persons, companies or other organizations . Press kits are commonly…
Cross-media marketing campaigns and the role graphic design plays
Cross-media marketing campaigns, and how to get the most from them As you no doubt have noticed, marketing is taking on more and more forms these days, from the traditional to the electronic. What is a marketer to do? Do…
Knowing how to use QR Codes properly is important
What are QR Codes, and why should you care? QR Code (abbreviated from Quick Response Code) is the trademark for a type of matrix barcode (or two-dimensional barcode) first designed for and used in the Japanese automotive industry. Over the…
Don’t let Big Data Growth overwhelm your business
Big Data Growth: how big? This big … IBM estimates that the world creates about 2.5 quintillion bytes of data each and every day. If you think that number is staggering, get a load of this: International Data Corporation (IDC)…
Personalized direct mail marketing
Personalized direct mail marketing made easy and effective with pURLs pURLs are a godsend to marketers because they offer another layer of personalized direct mail. In case you have not had the pleasure to learn about or use them, pURLs—Personalized…
