Posts Tagged "website"
Media buying in today’s complex world of integration
Media buying isn’t what it used to be It wasn’t that long ago that there weren’t many media buying choices. There were print, broadcast, direct mail and outdoor. Today, there are so many that marketers are like kids in a candy…
Business growth strategies that improve ROI
One of the best business growth strategies is to get your sales and marketing staff talking to one another. Your business growth can come undone if sales and marketing strategies are out of sync. Here are a couple of business growth strategy…
The Effect of Color Psychology in Design
There’s a reason transportation gurus around the world use the color red for stop signs. Not only does the brain see it immediately, but red has also been a longtime signal of “danger.” Likewise, yellow has always symbolized “caution.” Apply…
Marketing Ideas: Courtesy of the Elephant and Donkey
No matter where you stand on the political spectrum—elephant, donkey or somewhere in between—there’s something businesses can learn from the 2016 U.S. Presidential campaign. Who can yell the loudest? Well, not quite, but close. In a world where competition continues…
Use direct mail services to drive prospects to your company’s website
Direct mail services can pave the way to your website If you want to build your online business, it’s essential to use direct mail services to drive prospects to your website. It’s been shown that the combination of direct mail…
Excellent customer service is what separates an average company from an excellent one
What is excellent customer service? It’s the company’s ability to consistently and constantly exceed the expectations of its customers. Companies attain it by maintaining a good relationship with customers, being honest, understanding their customers better, and comprehending the specifics of…
Cross-media marketing campaigns and the role graphic design plays
Cross-media marketing campaigns, and how to get the most from them As you no doubt have noticed, marketing is taking on more and more forms these days, from the traditional to the electronic. What is a marketer to do? Do…
Don’t let Big Data Growth overwhelm your business
Big Data Growth: how big? This big … IBM estimates that the world creates about 2.5 quintillion bytes of data each and every day. If you think that number is staggering, get a load of this: International Data Corporation (IDC)…
Creative marketing ideas and strategies
Creative marketing ideas and strategies to help promote your business Coming up with creative marketing ideas and strategies to promote your business is easier than you think. Begin by brainstorming with some of your managers and employees. By picking the…
Tips to develop a profile of your target audiences
Develop a profile and your target audiences will follow In my last blog I discussed the rapid rate of technological change in offline and online marketing, and how getting control of it is essential to the future success of your…
