Many Postal Changes Coming It’s not your parents’ Post Office anymore… Neither snow nor rain nor heat nor gloom of night stays these couriers from the swift completion of their appointed rounds. The way things are changing at the United States…
Over one and a third billion Internet users go straight to Google when they want to search for something online. With so many users, you would think that Google wouldn’t need to use old-fashioned direct mail to advertise its products…
Please don’t give up on commercial printing Because commercial print is alive and well, and living, or should I say, working alongside a new, powerful partner—web-based integrated marketing communications. Once you do the research, you’ll discover that print should still…
RGB and CMYK? What’s the difference? These days more and more graphic designers are grappling with this very question. Which is why I want to take the time in this blog to color your opinion as to which one to use, and…
Commercial printing paper types is one of the most common questions I receive over the many years that I’ve been involved in printing. This is understandable for many reasons. The question comes from a wide range of people. Most often…
Commercial printing screening – what is the difference? FM vs. AM. we’re not talking radio here. What we’re talking about is Frequency. Modulation (FM) screening or stochastic printing and Amplitude Modulation (AM) or conventional screening. I know, it sounds like…
Just what the world needs, another acronym—G7 PC. Well, actually, if you’re a buyer of full-color commercial printing, it really is something you need. You see, G7 Process Control (PC) is designed to help commercial printing services deliver a repeatable color…
Variable data printing, the latest in direct marketing capabilities Communication is changing at a rapid pace. To make sure it doesn’t pass you by, you must stay on top of the trends. A good way to do this is by…
Large format printing The concept of sustainability, both on the environmental and economic level, has been successfully embedded in how the large format printing industry conducts itself. Okay, you’re probably asking yourself how can ink, plastic, paper and the like…