Posts Tagged "printing services"
Creative Direct Mail Cuts Through the Clutter
Creative direct mail is a must. Why is creative direct mail important? Because each and every day we’re subjected to nearly 3,000 messages. We only pay attention to a meager 5 percent of that number. That comes out to about…
Eco Friendly printed communications is good for business and the environment
Did you know the cost of going green with printed communications is going down? It used to be that going green with printed communications meant going broke. Actually, it wasn’t quite that bad, but it did cost more. Today, the…
Event planning is key for event success
Success starts and ends with event planning. If you are part of a corporation or foundation and are charged with event planning, be it a conference, special event or industry tradeshow, I do not have to tell you all of…
Variable Data Printing
You’ve heard of variable data printing, now learn what it can do for you Variable data printing (VDP) is a form of digital printing where each printed piece — text, graphics and images can be changed from one printed piece…
Having enough printed materials at your trade show is key to success.
Printed materials help increase your market share at trade shows. There are a many things to prepare for when exhibiting at an industry trade show. One very important priority should be to have enough printed materials on hand. You’re probably thinking, why…
Is participating at trade shows a sound investment?
Exhibiting at trade show events isn’t cheap. Which is why many of us are asking ourselves if participating at a trade shows is a sound investment. Better to find out before the event than after the costly trade show is over!…
Marketing Lead Generation Strategies and Tactics
Which marketing lead generation strategies and tactics are you placing your bets on? Digital marketing is great for putting out one-to-one messaging in short bursts and in real-time. This lightning fast, ongoing approach enables you to collect vast amounts of…
Digital Printing Ain’t What It Used To Be…
How to benefit from digital printing #1) Embace its maturity Digital printing has grown up a lot since it first came onto the scene. Not only have the improvements in digital printing greatly increased digital printing quality, they also help…
Harness the Power of One to One Marketing and Integration
The Power of One to One Marketing and Integration The Business Dictionary defines Integrated Marketing as strategy aimed at unifying different marketing methods such as one-to-one marketing (the main thrust of this blog), mass marketing, and direct marketing. Its objective…
Tips to Help Take Advantage of Big Data and Variable Data Printing
Let Big Data and Variable Data Printing (VDP) Work For You. Here’s one time when the “media” isn’t exaggerating. I’m talking about the term “Big Data.” People, you know, the folks who buy your products and services are generating 2.5…
