More effective trade show graphics are vital if you want more successful events If you’re a meeting planner in charge of your company’s events in multiple locations over the course of the year, you have many concerns. Three of the…
Printed marketing collateral is not a thing of the past. With the advent –or perhaps more appropriate, the deluge– of digital marketing, many businesses entertain the thought of jettisoning their printed marketing collateral altogether. After all, who needs printed marketing…
Print fulfillment services defined Print fulfillment services encompass the process of storing, gathering, packaging and distributing printed marketing and sales materials worldwide. As essential a function as these services are for some businesses, they can consume a lot of time…
Trade show materials— offset printed or digital? Trade shows are an effective way to market your company and brand. They bring you face-to-face with hundreds of decision makers who are more inclined to purchase what you’re selling. Over the years,…
What is excellent customer service? It’s the company’s ability to consistently and constantly exceed the expectations of its customers. Companies attain it by maintaining a good relationship with customers, being honest, understanding their customers better, and comprehending the specifics of…
Successful follow through results in successful trade shows You invest a lot of time and money in trade shows in order to generate leads. Despite the effort, way too many trade show leads wind up neglected and forgotten. Industry research…
Are you partnering with the right printer for your conference’s printed marketing materials? I know, the last thing you need is one more thing to worry about when you’re in the middle of planning your conference. After all, you have…
Did you know the cost of going green with printed communications is going down? It used to be that going green with printed communications meant going broke. Actually, it wasn’t quite that bad, but it did cost more. Today, the…
Success starts and ends with event planning. If you are part of a corporation or foundation and are charged with event planning, be it a conference, special event or industry tradeshow, I do not have to tell you all of…
Printed materials help increase your market share at trade shows. There are a many things to prepare for when exhibiting at an industry trade show. One very important priority should be to have enough printed materials on hand. You’re probably thinking, why…