One of the best business growth strategies is to get your sales and marketing staff talking to one another. Your business growth can come undone if sales and marketing strategies are out of sync. Here are a couple of business growth strategy…
Augmented Reality puts the WOW! into online business marketing Online business marketing utilizing Augmented Reality (AR) is catching the eye of more and more marketers of printed promotions. And with good reason. It’s unbelievable from a technological standpoint, and it’s giving…
Are you taking full advantage of today’s multichannel marketing solutions? Have you ever thought about connecting with your targeted audience using multichannel marketing? If you haven’t it’s kinda like marketing on steroids. Not that long ago, that connection was doubtful….
Well, the highly debatable issue over whether or not custom printing is doomed depends on who is asked the question. To prove my point, take a look at this Pro and Con piece in the Debate Room on the Business Week website: On…
Here is the breakdown of generational marketing Okay: now that you’ve seen how segmentation and targeting of lead generational marketing maps out, does marketing to each group separately make sense anymore? Some in business marketing think that this is still…
Everywhere you turn, the gleam of a digital signage display surrounds you. Where once there was a colorful yet motionless message in a frame, now there’s a dazzling digital display that you often can’t avoid. While some say it’s sensory…
I know what you’re thinking: Here’s another commercial printer announcing that print isn’t dead and that you can’t live without print to market your business. But it’s not just me—you’ll find mountains of evidence on corporate communications trends justifying why printed marketing materials…
Marketing ideas using The Science of Persuasive Marketing conclusion In a recent blog, I wrote about Persuasive Marketing and the Science Behind it. I chose this subject because when applied correctly, persuasive marketing ideas can help to vastly improve a…
Trade show materials— offset printed or digital? Trade shows are an effective way to market your company and brand. They bring you face-to-face with hundreds of decision makers who are more inclined to purchase what you’re selling. Over the years,…
Niche Marketing will provide greater results. “Oh, how I wish marketing my business and brand were simple” is an all too common wish of company owners and managers. Of course it’s difficult. Important matters such as marketing are difficult. I…