Posts Tagged "integrated marketing solutions"
Corporate printing and those who buy it
The transformation of corporate printing Even though the corporate printing landscape has changed greatly over the years, buying print is still an important business function. What does the job entail? Dealing directly with your chosen print supplier to solve problems…
Why printing companies are adopting G7
G7 as it relates to printing companies and buyers A few years ago, I wrote a Newsletter called “Why G7 matters when shopping for commercial printing services” on the important subject of G7, which helps printing companies deliver a repeatable…
Media buying in today’s complex world of integration
Media buying isn’t what it used to be It wasn’t that long ago that there weren’t many media buying choices. There were print, broadcast, direct mail and outdoor. Today, there are so many that marketers are like kids in a candy…
Event planning doesn’t have to be maddening
Event planning is maddening, but help is on the way If you are event planning, did you know that ‘Event Coordinator’ was recently ranked as one of the most stressful jobs for 2015 by website recruiter CareerCast? If you’re in that…
Printed catalogs are back with a vengeance!
If you are under the impression that printed catalogs are dead and gone, you are incorrect. Printed catalogs are still alive and kicking. I know it is somewhat hard to believe, especially with the new hi tech and digital ways…
Business growth strategies that improve ROI
One of the best business growth strategies is to get your sales and marketing staff talking to one another. Your business growth can come undone if sales and marketing strategies are out of sync. Here are a couple of business growth strategy…
Brand Identity Information – is it easy to find?
Promoting your brand identity delivered effectively One of the biggest tasks of marketers is to help customers get and find information that promotes their brand identity. Imagine if you knew the most effective ways to do this? Well, you’re going…
Powerful marketing words
Powerful marketing words prove that the pen is mightier than the sword. Powerful marketing words turn prospects into customers. Interestingly, there are times when the powerful word can be as innocuous as “because.” Here’s proof— A study done recently by…
Online business marketing takes a big leap forward
Augmented Reality puts the WOW! into online business marketing Online business marketing utilizing Augmented Reality (AR) is catching the eye of more and more marketers of printed promotions. And with good reason. It’s unbelievable from a technological standpoint, and it’s giving…
With strategy tactics it pays to think before you act.
Success often comes down to strategy tactics. Far too many companies fall short in the area of strategy tactics. This happens because they are chomping at the bit to get their word out to customers and prospects, instead of stopping…
