For trade shows to be successful, exhibitors must follow through
Successful follow through results in successful trade shows You invest a lot of time and money in trade shows in order to generate leads. Despite the effort, way too many trade show leads wind up neglected and forgotten. Industry research…
Content Creation and Marketing Can’t be Minimized
Content creation and why it’s important for businesses today Why is content creation in marketing so important? Simple: today consumers can easily tune out the traditional world of marketing. They skip TV advertising with their DVRs, they flip past magazine ads,…
Press Kits and Press Releases in this day and age
Press kits and press releases are still solid selling tools A press kit is a pre-packaged set of promotional materials distributed to members of the media for promotional use by persons, companies or other organizations . Press kits are commonly…
Cross-media marketing campaigns and the role graphic design plays
Cross-media marketing campaigns, and how to get the most from them As you no doubt have noticed, marketing is taking on more and more forms these days, from the traditional to the electronic. What is a marketer to do? Do…
Knowing how to use QR Codes properly is important
What are QR Codes, and why should you care? QR Code (abbreviated from Quick Response Code) is the trademark for a type of matrix barcode (or two-dimensional barcode) first designed for and used in the Japanese automotive industry. Over the…
Don’t let Big Data Growth overwhelm your business
Big Data Growth: how big? This big … IBM estimates that the world creates about 2.5 quintillion bytes of data each and every day. If you think that number is staggering, get a load of this: International Data Corporation (IDC)…
3D Prototype Printing is a Technology that can’t be Ignored
3D prototype printing—seeing is believing 3D prototype printing is a process of making a three dimensional solid object of virtually any shape from a digital model, all under computer control. 3D prototype printing is achieved using an additive process, where…
Your packaging solutions need to scream BUY ME!
Well-conceived packaging solutions help increase sales Good product packaging solutions equal good sales. Why not? Packaging is the first point of contact your product has with consumers. The right package and the right design can mean the difference between success and…
Printed marketing materials need to be managed properly
Are you partnering with the right printer for your conference’s printed marketing materials? I know, the last thing you need is one more thing to worry about when you’re in the middle of planning your conference. After all, you have…
Eco Friendly printed communications is good for business and the environment
Did you know the cost of going green with printed communications is going down? It used to be that going green with printed communications meant going broke. Actually, it wasn’t quite that bad, but it did cost more. Today, the…
