Digital Printing Ain’t What It Used To Be…
How to benefit from digital printing #1) Embace its maturity Digital printing has grown up a lot since it first came onto the scene. Not only have the improvements in…
Ferrante’s Commercial Printing & Integrated Marketing Blog
Harness the Power of One to One Marketing and Integration
The Power of One to One Marketing and Integration The Business Dictionary defines Integrated Marketing as strategy aimed at unifying different marketing methods such as one-to-one marketing (the main thrust…
Tips to Help Take Advantage of Big Data and Variable Data Printing
Let Big Data and Variable Data Printing (VDP) Work For You. Here’s one time when the “media” isn’t exaggerating. I’m talking about the term “Big Data.” People, you know, the…
Tips on how to reap rewards from an integrated marketing campaign
Integrated Marketing Campaigns Can Work For You The Internet has given the world a mountain of information. It’s also provided marketers with a great opportunity by introducing new channels for…
Online and Offline Marketing Tips
All your online and offline marketing messaging must be consistent. “Online meet offline, offline meet online” Now that the two are acquainted and actually working together on behalf of their…
Tips on how to take advantage of postal changes at the USPS
Many Postal Changes Coming It’s not your parents’ Post Office anymore… Neither snow nor rain nor heat nor gloom of night stays these couriers from the swift completion of their appointed…
Snail Mail versus Email
Snail mail versus email campaigns, which is getting greater results? Snail mail, better known as direct mail, is winning the race. Let’s be direct about this: if you’re like many business…
Trade show tips
Industry trade shows are a great way to spread your message. Exhibiting at industry-specific trade shows is an effective way to get the word out about your company, and its…
Google Believes in the Power of Direct Mail Services. Shouldn’t you?
Over one and a third billion Internet users go straight to Google when they want to search for something online. With so many users, you would think that Google wouldn’t…
Are you giving up on commercial printing?
Please don’t give up on commercial printing Because commercial print is alive and well, and living, or should I say, working alongside a new, powerful partner—web-based integrated marketing communications. Once…
Implementing a web to print program
Web to print programs provide huge savings and more! Have you heard of the term web to print programs? If you haven’t, not to worry, because you’re not alone. Web…
Tips on when to use RGB and CMYK
RGB and CMYK? What’s the difference? These days more and more graphic designers are grappling with this very question. Which is why I want to take the time in this blog to…