Press Kits and Press Releases in this day and age
Press kits and press releases are still solid selling tools A press kit is a pre-packaged set of promotional materials distributed to members of the media for promotional use by…
Ferrante’s Commercial Printing & Integrated Marketing Blog
Cross-media marketing campaigns and the role graphic design plays
Cross-media marketing campaigns, and how to get the most from them As you no doubt have noticed, marketing is taking on more and more forms these days, from the traditional…
Knowing how to use QR Codes properly is important
What are QR Codes, and why should you care? QR Code (abbreviated from Quick Response Code) is the trademark for a type of matrix barcode (or two-dimensional barcode) first designed…
Don’t let Big Data Growth overwhelm your business
Big Data Growth: how big? This big … IBM estimates that the world creates about 2.5 quintillion bytes of data each and every day. If you think that number is…
3D Prototype Printing is a Technology that can’t be Ignored
3D prototype printing—seeing is believing 3D prototype printing is a process of making a three dimensional solid object of virtually any shape from a digital model, all under computer control.…
Your packaging solutions need to scream BUY ME!
Well-conceived packaging solutions help increase sales Good product packaging solutions equal good sales. Why not? Packaging is the first point of contact your product has with consumers. The right package and…
Printed marketing materials need to be managed properly
Are you partnering with the right printer for your conference’s printed marketing materials? I know, the last thing you need is one more thing to worry about when you’re in…
Eco Friendly printed communications is good for business and the environment
Did you know the cost of going green with printed communications is going down? It used to be that going green with printed communications meant going broke. Actually, it wasn’t…
Personalized direct mail marketing
Personalized direct mail marketing made easy and effective with pURLs pURLs are a godsend to marketers because they offer another layer of personalized direct mail. In case you have not…
Event planning is key for event success
Success starts and ends with event planning. If you are part of a corporation or foundation and are charged with event planning, be it a conference, special event or industry…
Commercial printing made easy
Commercial printing and the solutions it provides still hold an important place in business. There’s no denying it, commercial printing and the technology behind it, most notably digital, have changed tremendously…
Variable Data Printing
You’ve heard of variable data printing, now learn what it can do for you Variable data printing (VDP) is a form of digital printing where each printed piece — text,…