Marketing Lead Generation Strategies and Tactics
Which marketing lead generation strategies and tactics are you placing your bets on? Digital marketing is great for putting out one-to-one messaging in short bursts and in real-time. This lightning fast, ongoing approach enables you to collect vast amounts of…
Tips to develop a profile of your target audiences
Develop a profile and your target audiences will follow In my last blog I discussed the rapid rate of technological change in offline and online marketing, and how getting control of it is essential to the future success of your…
Today’s New Marketing Technology Solutions
Marketing technology is changing. Are You? Offline and online marketing is changing faster than you can say, “nanosecond”. Your future success will depend on your ability to respond to rapidly changing technologies, adapt your services to evolving industry standards, and…
Marketing Strategies and Tactics
Marketing Strategies and Tactics in good times and in bad The big shots in Washington and on Wall Street say that the economy is doing just fine. A lot of people on Main Street don’t agree. What are business owners…
Web Landing Pages
Web landing pages can work wonders Websites and website marketing are just the beginning of an e-Marketing effort. Now it’s time to think about two types of web landing pages: microsites and lead capture landing pages. First of all, it’s…
Successful websites require work
Successful websites require work— and more work Why do you think it’s called the Worldwide Web? Because websites (www.yourcompanynamehere.com) are incredible tools to communicate your message and market your products or services to a worldwide audience. As with all methods…
Digital Printing Ain’t What It Used To Be…
How to benefit from digital printing #1) Embace its maturity Digital printing has grown up a lot since it first came onto the scene. Not only have the improvements in digital printing greatly increased digital printing quality, they also help…
Harness the Power of One to One Marketing and Integration
The Power of One to One Marketing and Integration The Business Dictionary defines Integrated Marketing as strategy aimed at unifying different marketing methods such as one-to-one marketing (the main thrust of this blog), mass marketing, and direct marketing. Its objective…
Tips to Help Take Advantage of Big Data and Variable Data Printing
Let Big Data and Variable Data Printing (VDP) Work For You. Here’s one time when the “media” isn’t exaggerating. I’m talking about the term “Big Data.” People, you know, the folks who buy your products and services are generating 2.5…
Tips on how to reap rewards from an integrated marketing campaign
Integrated Marketing Campaigns Can Work For You The Internet has given the world a mountain of information. It’s also provided marketers with a great opportunity by introducing new channels for sales and creating new consumer behaviors. To take advantage of…
