Online and Offline Marketing Tips
All your online and offline marketing messaging must be consistent. “Online meet offline, offline meet online” Now that the two are acquainted and actually working together on behalf of their clients, it’s time to talk about the two as a…
Tips on how to take advantage of postal changes at the USPS
Many Postal Changes Coming It’s not your parents’ Post Office anymore… Neither snow nor rain nor heat nor gloom of night stays these couriers from the swift completion of their appointed rounds. The way things are changing at the United States…
Snail Mail versus Email
Snail mail versus email campaigns, which is getting greater results? Snail mail, better known as direct mail, is winning the race. Let’s be direct about this: if you’re like many business owners and managers, you probably think email has caught up…
Trade show tips
Industry trade shows are a great way to spread your message. Exhibiting at industry-specific trade shows is an effective way to get the word out about your company, and its products and services. But like any part of your marketing…
Google Believes in the Power of Direct Mail Services. Shouldn’t you?
Over one and a third billion Internet users go straight to Google when they want to search for something online. With so many users, you would think that Google wouldn’t need to use old-fashioned direct mail to advertise its products…
Are you giving up on commercial printing?
Please don’t give up on commercial printing Because commercial print is alive and well, and living, or should I say, working alongside a new, powerful partner—web-based integrated marketing communications. Once you do the research, you’ll discover that print should still…
Implementing a web to print program
Web to print programs provide huge savings and more! Have you heard of the term web to print programs? If you haven’t, not to worry, because you’re not alone. Web to print program is the term used to describe an…
Tips on when to use RGB and CMYK
RGB and CMYK? What’s the difference? These days more and more graphic designers are grappling with this very question. Which is why I want to take the time in this blog to color your opinion as to which one to use, and…
Commercial Printing Paper
Commercial printing paper types is one of the most common questions I receive over the many years that I’ve been involved in printing. This is understandable for many reasons. The question comes from a wide range of people. Most often…
Commercial Printing Tips
Commercial printing screening – what is the difference? FM vs. AM. we’re not talking radio here. What we’re talking about is Frequency. Modulation (FM) screening or stochastic printing and Amplitude Modulation (AM) or conventional screening. I know, it sounds like…
