Category Archive for "Integrated Marketing Services"
Event planning is key for event success
Success starts and ends with event planning. If you are part of a corporation or foundation and are charged with event planning, be it a conference, special event or industry tradeshow, I do not have to tell you all of…
Variable Data Printing
You’ve heard of variable data printing, now learn what it can do for you Variable data printing (VDP) is a form of digital printing where each printed piece — text, graphics and images can be changed from one printed piece…
Integrated Marketing Communications
Integrated Marketing Communications—take it to heart, take it to the bank The first definition of the term, Integrated Marketing Communications, came from the American Association of Advertising Agencies in 1989. The Association defined it as “an approach to achieving the…
Creative marketing ideas and strategies
Creative marketing ideas and strategies to help promote your business Coming up with creative marketing ideas and strategies to promote your business is easier than you think. Begin by brainstorming with some of your managers and employees. By picking the…
Managed Print Solutions
Managed Print Solutions like web-to-print and fulfillment offer many benefits. What exactly is a managed print solution and why is it something you should learn more about? Simply put, a web-to-print and fulfillment program is a centralized marketing solution that serves as…
When exhibiting are you promoting your trade shows for maximum exposure?
Maximize your next trade show exposure and attendance. It’s plain to see why trade shows are extremely popular events in many industries. They attract large crowds. But with the large numbers of visitors come a large numbers of exhibitors— all…
Marketing Lead Generation Strategies and Tactics
Which marketing lead generation strategies and tactics are you placing your bets on? Digital marketing is great for putting out one-to-one messaging in short bursts and in real-time. This lightning fast, ongoing approach enables you to collect vast amounts of…
Tips to develop a profile of your target audiences
Develop a profile and your target audiences will follow In my last blog I discussed the rapid rate of technological change in offline and online marketing, and how getting control of it is essential to the future success of your…
Today’s New Marketing Technology Solutions
Marketing technology is changing. Are You? Offline and online marketing is changing faster than you can say, “nanosecond”. Your future success will depend on your ability to respond to rapidly changing technologies, adapt your services to evolving industry standards, and…
Marketing Strategies and Tactics
Marketing Strategies and Tactics in good times and in bad The big shots in Washington and on Wall Street say that the economy is doing just fine. A lot of people on Main Street don’t agree. What are business owners…
