Category Archive for "Integrated Marketing Services"
Web Landing Pages
Web landing pages can work wonders Websites and website marketing are just the beginning of an e-Marketing effort. Now it’s time to think about two types of web landing pages: microsites and lead capture landing pages. First of all, it’s…
Successful websites require work
Successful websites require work— and more work Why do you think it’s called the Worldwide Web? Because websites (www.yourcompanynamehere.com) are incredible tools to communicate your message and market your products or services to a worldwide audience. As with all methods…
Digital Printing Ain’t What It Used To Be…
How to benefit from digital printing #1) Embace its maturity Digital printing has grown up a lot since it first came onto the scene. Not only have the improvements in digital printing greatly increased digital printing quality, they also help…
Harness the Power of One to One Marketing and Integration
The Power of One to One Marketing and Integration The Business Dictionary defines Integrated Marketing as strategy aimed at unifying different marketing methods such as one-to-one marketing (the main thrust of this blog), mass marketing, and direct marketing. Its objective…
Tips to Help Take Advantage of Big Data and Variable Data Printing
Let Big Data and Variable Data Printing (VDP) Work For You. Here’s one time when the “media” isn’t exaggerating. I’m talking about the term “Big Data.” People, you know, the folks who buy your products and services are generating 2.5…
Tips on how to reap rewards from an integrated marketing campaign
Integrated Marketing Campaigns Can Work For You The Internet has given the world a mountain of information. It’s also provided marketers with a great opportunity by introducing new channels for sales and creating new consumer behaviors. To take advantage of…
Online and Offline Marketing Tips
All your online and offline marketing messaging must be consistent. “Online meet offline, offline meet online” Now that the two are acquainted and actually working together on behalf of their clients, it’s time to talk about the two as a…
Tips on how to take advantage of postal changes at the USPS
Many Postal Changes Coming It’s not your parents’ Post Office anymore… Neither snow nor rain nor heat nor gloom of night stays these couriers from the swift completion of their appointed rounds. The way things are changing at the United States…
Snail Mail versus Email
Snail mail versus email campaigns, which is getting greater results? Snail mail, better known as direct mail, is winning the race. Let’s be direct about this: if you’re like many business owners and managers, you probably think email has caught up…
Google Believes in the Power of Direct Mail Services. Shouldn’t you?
Over one and a third billion Internet users go straight to Google when they want to search for something online. With so many users, you would think that Google wouldn’t need to use old-fashioned direct mail to advertise its products…
