To promote your product or service, printed promotional materials need to be created or updated in advance. Focus on how you will get people to your event, trade show or conference. One of the best ways is to send a direct mail printed invitation. Your invite will depend upon your goals. If you are hosting a small, focused event like an open house or a press conference, you need only to send personal invitations, emails and make a few phone calls.
If you want to invite members of the general community, such as for an industry trade show, you can use proven cross media solutions and industry outreach strategies. At Ferrante & Associates we understand these requirements and the best practices for success.