Category Archive for "Trade Show Materials"
What does it take for promotional collateral to work?
Promotional collateral does just that—it promotes Promotional collateral is an important way for companies to promote themselves. It must connect emotionally with viewers and can be added to other modes of communication such as traditional advertising, events, public relations, social media,…
Trade show materials
Trade show materials— offset printed or digital? Trade shows are an effective way to market your company and brand. They bring you face-to-face with hundreds of decision makers who are more inclined to purchase what you’re selling. Over the years,…
Creative Direct Mail Cuts Through the Clutter
Creative direct mail is a must. Why is creative direct mail important? Because each and every day we’re subjected to nearly 3,000 messages. We only pay attention to a meager 5 percent of that number. That comes out to about…
Excellent customer service is what separates an average company from an excellent one
What is excellent customer service? It’s the company’s ability to consistently and constantly exceed the expectations of its customers. Companies attain it by maintaining a good relationship with customers, being honest, understanding their customers better, and comprehending the specifics of…
For trade shows to be successful, exhibitors must follow through
Successful follow through results in successful trade shows You invest a lot of time and money in trade shows in order to generate leads. Despite the effort, way too many trade show leads wind up neglected and forgotten. Industry research…
Press Kits and Press Releases in this day and age
Press kits and press releases are still solid selling tools A press kit is a pre-packaged set of promotional materials distributed to members of the media for promotional use by persons, companies or other organizations . Press kits are commonly…
Printed marketing materials need to be managed properly
Are you partnering with the right printer for your conference’s printed marketing materials? I know, the last thing you need is one more thing to worry about when you’re in the middle of planning your conference. After all, you have…
Eco Friendly printed communications is good for business and the environment
Did you know the cost of going green with printed communications is going down? It used to be that going green with printed communications meant going broke. Actually, it wasn’t quite that bad, but it did cost more. Today, the…
Event planning is key for event success
Success starts and ends with event planning. If you are part of a corporation or foundation and are charged with event planning, be it a conference, special event or industry tradeshow, I do not have to tell you all of…
Commercial printing made easy
Commercial printing and the solutions it provides still hold an important place in business. There’s no denying it, commercial printing and the technology behind it, most notably digital, have changed tremendously over the past ten or twenty years. As much as…
