Category Archive for "Print and Fulfillment"
For trade shows to be successful, exhibitors must follow through
Successful follow through results in successful trade shows You invest a lot of time and money in trade shows in order to generate leads. Despite the effort, way too many trade show leads wind up neglected and forgotten. Industry research…
Press Kits and Press Releases in this day and age
Press kits and press releases are still solid selling tools A press kit is a pre-packaged set of promotional materials distributed to members of the media for promotional use by persons, companies or other organizations . Press kits are commonly…
Cross-media marketing campaigns and the role graphic design plays
Cross-media marketing campaigns, and how to get the most from them As you no doubt have noticed, marketing is taking on more and more forms these days, from the traditional to the electronic. What is a marketer to do? Do…
3D Prototype Printing is a Technology that can’t be Ignored
3D prototype printing—seeing is believing 3D prototype printing is a process of making a three dimensional solid object of virtually any shape from a digital model, all under computer control. 3D prototype printing is achieved using an additive process, where…
Your packaging solutions need to scream BUY ME!
Well-conceived packaging solutions help increase sales Good product packaging solutions equal good sales. Why not? Packaging is the first point of contact your product has with consumers. The right package and the right design can mean the difference between success and…
Printed marketing materials need to be managed properly
Are you partnering with the right printer for your conference’s printed marketing materials? I know, the last thing you need is one more thing to worry about when you’re in the middle of planning your conference. After all, you have…
Eco Friendly printed communications is good for business and the environment
Did you know the cost of going green with printed communications is going down? It used to be that going green with printed communications meant going broke. Actually, it wasn’t quite that bad, but it did cost more. Today, the…
Personalized direct mail marketing
Personalized direct mail marketing made easy and effective with pURLs pURLs are a godsend to marketers because they offer another layer of personalized direct mail. In case you have not had the pleasure to learn about or use them, pURLs—Personalized…
Event planning is key for event success
Success starts and ends with event planning. If you are part of a corporation or foundation and are charged with event planning, be it a conference, special event or industry tradeshow, I do not have to tell you all of…
Commercial printing made easy
Commercial printing and the solutions it provides still hold an important place in business. There’s no denying it, commercial printing and the technology behind it, most notably digital, have changed tremendously over the past ten or twenty years. As much as…
