Press kits and press releases are still solid selling tools A press kit is a pre-packaged set of promotional materials distributed to members of the media for promotional use by persons, companies or other organizations . Press kits are commonly…
Cross-media marketing campaigns, and how to get the most from them As you no doubt have noticed, marketing is taking on more and more forms these days, from the traditional to the electronic. What is a marketer to do? Do…
What are QR Codes, and why should you care? QR Code (abbreviated from Quick Response Code) is the trademark for a type of matrix barcode (or two-dimensional barcode) first designed for and used in the Japanese automotive industry. Over the…
Big Data Growth: how big? This big … IBM estimates that the world creates about 2.5 quintillion bytes of data each and every day. If you think that number is staggering, get a load of this: International Data Corporation (IDC)…
Personalized direct mail marketing made easy and effective with pURLs pURLs are a godsend to marketers because they offer another layer of personalized direct mail. In case you have not had the pleasure to learn about or use them, pURLs—Personalized…
Integrated Marketing Communications—take it to heart, take it to the bank The first definition of the term, Integrated Marketing Communications, came from the American Association of Advertising Agencies in 1989. The Association defined it as “an approach to achieving the…
Develop a profile and your target audiences will follow In my last blog I discussed the rapid rate of technological change in offline and online marketing, and how getting control of it is essential to the future success of your…
Marketing technology is changing. Are You? Offline and online marketing is changing faster than you can say, “nanosecond”. Your future success will depend on your ability to respond to rapidly changing technologies, adapt your services to evolving industry standards, and…