Category Archive for "Integrated Marketing Services"
The Yellow Pages Are Yellowing From Lack Of Use.
The local Yellow Pages used to be the first place people turned to find local businesses. People use to let their fingers do the walking in the yellow pages. People are still using their fingers to do the walking but not…
Brand Loyalty, Bigger Isn’t Necessarily Better.
The American Marketing Association defines brand loyalty as: “The situation in which a consumer generally buys the same manufacturer-originated product or service repeatedly over time rather than buying from multiple suppliers within the category” (sales promotion definition). “The degree to which…
Adding Videos to YOUR Marketing Mix.
People, both young and old, are hooked on adding video to their marketing mix. After all, video marketing mix has been around for over a half century. Since the advent of network and cable television, and now with the internet explosion that…
Personalized URLs Get Better RESULTS
Get More Personal With Your Customers using (PURLs) personalized URLs PURLs or personalized URLs offer businesses countless benefits. Relevancy is at the top of the list. PURLs give you the ability to provide your prospects with direct mail and email marketing messages…
Break out your Crystal Ball – three Marketing Predictions for 2012
Marketing Predictions for 2012 Prediction One With deal sites like Groupon, Quanza and LivingSocial growing like gangbusters, 2011 was hailed the year for the Daily Deal. What about the marketing predictions of 2012? Well, it looks like some of the…
Personalized URLs are NOT the magic “success” button!
Adding pURLs (Personalized URLs) to your direct marketing campaigns? It has been interesting to watch the ongoing discussions about the use of pURLs (personalized URLs) and how many say that the usage of them will increase your response rates by double…
Integrated Marketing…What is the right combination to use?
Integrated marketing solutions Corporations are increasingly asking their agencies to provide them with an integrated solution when discussing their marketing requirements. It only makes sense to develop a plan that is more holistic in nature than the traditional approach to…
Integrate printing into your marketing mix
Don’t miss an opportunity to integrate printing … It’s a winning combination Much has been discussed about what is the right mix of media (or shall we call them channels?) when developing an integrated marketing strategy. There are lots of…
What does web to print mean?
Why do I care about a web to print capability? We’ve noticed that “Web to Print” and “Print on Demand” are used almost interchangeably. It almost should be “Web-to-Print-on-Demand!” That’s more to the point, but much too wordy. Still, the…
FERRANTE & ASSOCIATES, INC. AND MAGICOMM, LLC FOUNDERS TO BE GUESTS ON “MONEY MATTERS AFTERNOON EDITION”
On Friday July 16th Audrey Ferrante and Rick Littrell will be guests on “Money Matters Afternoon Edition” at 5:00 PM EDT. Live audio and video streams are available at http://www.moneymattersboston.com.
