Discussion topics include strategic marketing, social media and integrated marketing communications trends.

Weston, July 14, 2010 – Audrey Ferrante, President of Ferrante & Associates, and Rick Littrell, President/CMO of Magicomm, LLC will join host Denis Vaughan, on this Friday’s (July 16, 2010) “Money Matters Afternoon Edition” at 5:00 PM EDT.  These experienced and award-winning marketers will discuss the expansion and trends of marketing channels and their impact on the return on investment.  Key highlights will include individualized messaging, marketing automation, social media, and the future of marketing communications.

“Money Matters Afternoon Edition with Denis Vaughan” is part of the highly rated Money Matters Radio Network.  It is broadcast Monday through Friday from 2:00 PM – 6:00 PM on WBNW AM 1120, WESO 970 and WPLM AM 1390 in Boston.  In addition a live audio and video stream is available at http://www.moneymattersboston.com and you can call in questions on +1 888-205-2263 if you want to join the conversation.

About Ferrante & Associates, Inc.

Established in 1988, Ferrante & Associates, Inc. is an integrated marketing communications service provider that delivers marketing strategy, creative services, integrated production services and response tracking. The Ferrante & Associates teams are a network of skilled marketing, communica­tions and production professionals who are known for exacting project coordination, absolute accountability and a single point-of-contact approach.  Specialties are turnkey high level marketing strategies and implementation across multi channels for medium to large companies, integrating traditional and web-enabled programs that add value, reduce costs and increase efficiencies for clients.  For more information please visit https://ferranteassoc.com or call 1-781-891-4328.

About Magicomm, LLC

Founded in 2004, Magicomm, LLC is an innovative and award winning marketing services firm based in Amesbury, MA.  Magicomm, LLC began partnering with Ferrante & Associates in 2009.  Magicomm, LLC provides integrated marketing communications solutions, including variable data print, customized emails, variable video, personalized urls (pURLs), social media, and web development, through a high level strategy of personalization and cross media implementation. Their core expertise expands to the ability to offer document and communications workflow consulting that delivers solutions for web enabled information production automation.


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