Please don’t give up on commercial printing Because commercial print is alive and well, and living, or should I say, working alongside a new, powerful partner—web-based integrated marketing communications. Once you do the research, you’ll discover that print should still…
Web to print programs provide huge savings and more! Have you heard of the term web to print programs? If you haven’t, not to worry, because you’re not alone. Web to print program is the term used to describe an…
Just what the world needs, another acronym—G7 PC. Well, actually, if you’re a buyer of full-color commercial printing, it really is something you need. You see, G7 Process Control (PC) is designed to help commercial printing services deliver a repeatable color…
Variable data printing, the latest in direct marketing capabilities Communication is changing at a rapid pace. To make sure it doesn’t pass you by, you must stay on top of the trends. A good way to do this is by…
Understanding landing pages best practices. Landing pages can make a big difference to your continued success. That’s why this blog zeroes in on one important facet of landing pages: the offer. I think you’ll agree that it provides the kind…
Why you need website landing pages Landing pages are a very important part of Internet marketing because they’re an effective method of capturing sales leads. According to HubSpot’s research, companies with 30 or more landing pages generate seven times more…
Website link building is increasingly important to anybody working online. It is a series of techniques used to help any website rank well in the search engine results. A few years back, most SEO experts were not worrying about links, as…
Search Engine Optimization or SEO marketing for short is constantly evolving. SEO Marketing is constantly evolving because search engines and the Internet are dynamic. Content is changing at breakneck speed thanks to the hour-by-hour addition of newly published press releases, blogs,…
Do you have an email marketing program? Email marketing is still very much at the core of any conversations and conversions happening in the digital world. Like any means of communication, email marketing is evolving. How can marketers adapt to…
Do you have a marketing plan in place? Many business owners, rather than having a marketing plan, rely on their “gut” when it comes to making business decisions. That’s all well and good when your business is small and you could…