Posts Tagged "web-to-print"
Commercial print solutions moving at the speed of light
Among the many commercial print solutions raising the bar today are high-speed inkjet printers. Before you automatically think of the inkjet printer on your desktop or in the office where documents that were printed from a desktop computer wind up,…
Standard paper sizes for international printed materials
Over the past several years more and more companies have gone global, and therefore need standard paper sizes for international printed materials, along with proper measurements for their domestic US requirements. As a provider of printed materials we get many requests from…
The Effect of Color Psychology in Design
There’s a reason transportation gurus around the world use the color red for stop signs. Not only does the brain see it immediately, but red has also been a longtime signal of “danger.” Likewise, yellow has always symbolized “caution.” Apply…
Corporate Communications Trends: Your Customers Want Print, Too
I know what you’re thinking: Here’s another commercial printer announcing that print isn’t dead and that you can’t live without print to market your business. But it’s not just me—you’ll find mountains of evidence on corporate communications trends justifying why printed marketing materials…
Printing and its part in the information age
The first printing press gave rise to the first Information Age These days there’s a lot of talk about the Information Age. But what many folks forget is that there was another Information Age. Most people don’t recall it because…
Printed marketing collateral
Printed marketing collateral is not a thing of the past. With the advent –or perhaps more appropriate, the deluge– of digital marketing, many businesses entertain the thought of jettisoning their printed marketing collateral altogether. After all, who needs printed marketing…
Excellent customer service is what separates an average company from an excellent one
What is excellent customer service? It’s the company’s ability to consistently and constantly exceed the expectations of its customers. Companies attain it by maintaining a good relationship with customers, being honest, understanding their customers better, and comprehending the specifics of…
Commercial printing made easy
Commercial printing and the solutions it provides still hold an important place in business. There’s no denying it, commercial printing and the technology behind it, most notably digital, have changed tremendously over the past ten or twenty years. As much as…
Variable Data Printing
You’ve heard of variable data printing, now learn what it can do for you Variable data printing (VDP) is a form of digital printing where each printed piece — text, graphics and images can be changed from one printed piece…
Integrated Marketing Communications
Integrated Marketing Communications—take it to heart, take it to the bank The first definition of the term, Integrated Marketing Communications, came from the American Association of Advertising Agencies in 1989. The Association defined it as “an approach to achieving the…
