Posts Tagged "printed on demand"
Web-to-print results in better managed print services
Web-to-print as it relates to managed print services Web-to-print is the practice of doing print business through websites. It enables commercial printers to communicate via the web with print buyers to manage functions such as submitting print jobs and performing…
Printing and its part in the information age
The first printing press gave rise to the first Information Age These days there’s a lot of talk about the Information Age. But what many folks forget is that there was another Information Age. Most people don’t recall it because…
The benefits of custom packaging are clear and growing
Custom packaging influences buying decisions. I may be a writer of blogs, but I’m also a reader of them. Recently I ran across a blog on the HubSpot website about custom packaging. As you may know, HubSpot is a company…
Successful printed materials just don’t happen
Meeting your print materials expectations is all about details and follow-up. Some time last year I wrote a blog on customer services entitled, What is Excellent Customer Service? The answer to that question is: It’s the company’s ability to consistently and…
Choosing color printing can cause color-blindness
Color printing made simple Ordering commercial printing can be intimidating. Especially when it comes to choosing colors. The biggest decision you’ll have to make is whether to go with spot colors from the Pantone Matching System (PMS) or with CMYK…
More effective trade show graphics
More effective trade show graphics are vital if you want more successful events If you’re a meeting planner in charge of your company’s events in multiple locations over the course of the year, you have many concerns. Three of the…
Printed marketing collateral
Printed marketing collateral is not a thing of the past. With the advent –or perhaps more appropriate, the deluge– of digital marketing, many businesses entertain the thought of jettisoning their printed marketing collateral altogether. After all, who needs printed marketing…
Trade show materials
Trade show materials— offset printed or digital? Trade shows are an effective way to market your company and brand. They bring you face-to-face with hundreds of decision makers who are more inclined to purchase what you’re selling. Over the years,…
Creative Direct Mail Cuts Through the Clutter
Creative direct mail is a must. Why is creative direct mail important? Because each and every day we’re subjected to nearly 3,000 messages. We only pay attention to a meager 5 percent of that number. That comes out to about…
Excellent customer service is what separates an average company from an excellent one
What is excellent customer service? It’s the company’s ability to consistently and constantly exceed the expectations of its customers. Companies attain it by maintaining a good relationship with customers, being honest, understanding their customers better, and comprehending the specifics of…
