The long and the short of printers paper shortages. In case you haven’t been affected by it yet, printers paper is in short supply. This troublesome fact is good to know, because before you get too far planning an upcoming…
According to the Global Business Travel Association, business travel volume is expected to increase over the next two years. This prediction is based on the fact that the U.S. economy continues to improve. That’s good news for everyone, because the…
Event planning is maddening, but help is on the way If you are event planning, did you know that ‘Event Coordinator’ was recently ranked as one of the most stressful jobs for 2015 by website recruiter CareerCast? If you’re in that…
Among the many commercial print solutions raising the bar today are high-speed inkjet printers. Before you automatically think of the inkjet printer on your desktop or in the office where documents that were printed from a desktop computer wind up,…
Personalizing print enjoys higher responses Wikipedia sums up the notion of personalized print best: personalized print is possible with variable-data printing (VDP). VDP is a form of digital printing, including on-demand printing, in which elements such as text, graphics and images…
Marketing trade shows rock on, they really do No one would deny that technology is here to stay. Especially when it comes to marketing and sales. But so are marketing trade shows. They’re not going anywhere, and with good reason. The…
Making your trade show marketing work for you is an important part of B-to-B marketing strategy for many companies. In fact, about 18% to 25% of a typical B-to-B marketing budget is allocated to exhibiting at trade shows. But just setting up a booth…
Are your conference displays a moneymaker or waster? Conference displays can do wonders for your business in terms of generating leads, beginning the sales process and getting your name out to companies in industries you serve. But if you are not careful,…
At your next conference meeting? Will you have your conference meeting materials printed on a press and handed out to attendees, or displayed digitally on a screen for event guests to see and read on their portable and mobile devices? There’s no…
How to design effective display banners Have you ever analyzed what makes your display banners effective in getting across your corporate message? Maybe not as carefully as you should, since you have so much on your plate as an event…