Successful websites require work— and more work Why do you think it’s called the Worldwide Web? Because websites (www.yourcompanynamehere.com) are incredible tools to communicate your message and market your products or services to a worldwide audience. As with all methods…
The Power of One to One Marketing and Integration The Business Dictionary defines Integrated Marketing as strategy aimed at unifying different marketing methods such as one-to-one marketing (the main thrust of this blog), mass marketing, and direct marketing. Its objective…
Let Big Data and Variable Data Printing (VDP) Work For You. Here’s one time when the “media” isn’t exaggerating. I’m talking about the term “Big Data.” People, you know, the folks who buy your products and services are generating 2.5…
Integrated Marketing Campaigns Can Work For You The Internet has given the world a mountain of information. It’s also provided marketers with a great opportunity by introducing new channels for sales and creating new consumer behaviors. To take advantage of…
All your online and offline marketing messaging must be consistent. “Online meet offline, offline meet online” Now that the two are acquainted and actually working together on behalf of their clients, it’s time to talk about the two as a…
Snail mail versus email campaigns, which is getting greater results? Snail mail, better known as direct mail, is winning the race. Let’s be direct about this: if you’re like many business owners and managers, you probably think email has caught up…
Industry trade shows are a great way to spread your message. Exhibiting at industry-specific trade shows is an effective way to get the word out about your company, and its products and services. But like any part of your marketing…
Understanding landing pages best practices. Landing pages can make a big difference to your continued success. That’s why this blog zeroes in on one important facet of landing pages: the offer. I think you’ll agree that it provides the kind…
Why you need website landing pages Landing pages are a very important part of Internet marketing because they’re an effective method of capturing sales leads. According to HubSpot’s research, companies with 30 or more landing pages generate seven times more…
Website link building is increasingly important to anybody working online. It is a series of techniques used to help any website rank well in the search engine results. A few years back, most SEO experts were not worrying about links, as…