Posts Tagged "commercial printing services"
Is participating at trade shows a sound investment?
Exhibiting at trade show events isn’t cheap. Which is why many of us are asking ourselves if participating at a trade shows is a sound investment. Better to find out before the event than after the costly trade show is over!…
Harness the Power of One to One Marketing and Integration
The Power of One to One Marketing and Integration The Business Dictionary defines Integrated Marketing as strategy aimed at unifying different marketing methods such as one-to-one marketing (the main thrust of this blog), mass marketing, and direct marketing. Its objective…
Tips on how to take advantage of postal changes at the USPS
Many Postal Changes Coming It’s not your parents’ Post Office anymore… Neither snow nor rain nor heat nor gloom of night stays these couriers from the swift completion of their appointed rounds. The way things are changing at the United States…
Snail Mail versus Email
Snail mail versus email campaigns, which is getting greater results? Snail mail, better known as direct mail, is winning the race. Let’s be direct about this: if you’re like many business owners and managers, you probably think email has caught up…
Trade show tips
Industry trade shows are a great way to spread your message. Exhibiting at industry-specific trade shows is an effective way to get the word out about your company, and its products and services. But like any part of your marketing…
Google Believes in the Power of Direct Mail Services. Shouldn’t you?
Over one and a third billion Internet users go straight to Google when they want to search for something online. With so many users, you would think that Google wouldn’t need to use old-fashioned direct mail to advertise its products…
Are you giving up on commercial printing?
Please don’t give up on commercial printing Because commercial print is alive and well, and living, or should I say, working alongside a new, powerful partner—web-based integrated marketing communications. Once you do the research, you’ll discover that print should still…
Tips on when to use RGB and CMYK
RGB and CMYK? What’s the difference? These days more and more graphic designers are grappling with this very question. Which is why I want to take the time in this blog to color your opinion as to which one to use, and…
Commercial Printing Paper
Commercial printing paper types is one of the most common questions I receive over the many years that I’ve been involved in printing. This is understandable for many reasons. The question comes from a wide range of people. Most often…
Commercial Printing Tips
Commercial printing screening – what is the difference? FM vs. AM. we’re not talking radio here. What we’re talking about is Frequency. Modulation (FM) screening or stochastic printing and Amplitude Modulation (AM) or conventional screening. I know, it sounds like…
