Posts Tagged "commercial printing services"
Is what you see what you get from your commercial printers?
Commercial printers are not all the same If you’re a buyer of color offset printing, large format printing or require global printing, then you’ve had many occasions to wonder if the color(s) you saw at the proofing stage will be…
Why G7 matters when shopping for commercial printing services
Just what the world needs, another acronym—G7 PC. Well, actually, if you’re a buyer of full-color commercial printing, it really is something you need. You see, G7 Process Control (PC) is designed to help commercial printing services deliver a repeatable color…
Variable Data Printing
Variable data printing, the latest in direct marketing capabilities Communication is changing at a rapid pace. To make sure it doesn’t pass you by, you must stay on top of the trends. A good way to do this is by…
Large format printing in the sustainability debate
Large format printing The concept of sustainability, both on the environmental and economic level, has been successfully embedded in how the large format printing industry conducts itself. Okay, you’re probably asking yourself how can ink, plastic, paper and the like…
This time it’s Personal Variable Data Printing
Variable Data Printing, a One to One Connection with your Audience In the competitive business world, it is the marketer’s job to ensure that the value of the direct marketing dollar is stretched to its fullest economic potential. But many…
Personalized URLs Get Better RESULTS
Get More Personal With Your Customers using (PURLs) personalized URLs PURLs or personalized URLs offer businesses countless benefits. Relevancy is at the top of the list. PURLs give you the ability to provide your prospects with direct mail and email marketing messages…
Integrate printing into your marketing mix
Don’t miss an opportunity to integrate printing … It’s a winning combination Much has been discussed about what is the right mix of media (or shall we call them channels?) when developing an integrated marketing strategy. There are lots of…
How will Printing be used in the Future (Now?)
How is printing changing? It has been interesting watching the shift that is going on in society (yes, it is a society level change, not just affecting the printing industry) with how people perceive and use printed material. Companies are…
Thoughts about the change in Printing Communications?
Printing communications “The Times They Are a-Changin”… in 2010 Was Bob Dylan thinking of the printing communications industry in 2009, and moving forward into 2010, when he released this song in January 1964? Probably not, but it certainly seems to…
Using specialized finishing and printing techniques
Enhance your printing experience with special finishing and printing techniques. It has become readily apparent that providing high quality print using ONLY four color processes is not enough to separate your printed product from your competitors. Using additional printing techniques…
