Web-to-print results in better managed print services
Web-to-print as it relates to managed print services Web-to-print is the practice of doing print business through websites. It enables commercial printers to communicate via the web with print buyers to manage functions such as submitting print jobs and performing…
Printing and its part in the information age
The first printing press gave rise to the first Information Age These days there’s a lot of talk about the Information Age. But what many folks forget is that there was another Information Age. Most people don’t recall it because…
Direct mail ideas that impact print communications
Direct mail ideas and your print communications A great direct mail idea that really works is triggered messages. No matter if it’s a postcard, personalized customer information, a brochure or an integrated cross media campaign, triggered messages increase response. If…
Business Marketing ideas
Marketing ideas using The Science of Persuasive Marketing conclusion In a recent blog, I wrote about Persuasive Marketing and the Science Behind it. I chose this subject because when applied correctly, persuasive marketing ideas can help to vastly improve a…
Marketing Strategies to Improve Your Print Communications
Marketing strategies for today’s print communications. Today, businesses find themselves in a whole new world; one created by advances in print technology and in the widespread adoption of the Internet. This whole new world can be viewed as a daunting…
The benefits of custom packaging are clear and growing
Custom packaging influences buying decisions. I may be a writer of blogs, but I’m also a reader of them. Recently I ran across a blog on the HubSpot website about custom packaging. As you may know, HubSpot is a company…
Persuasive Marketing and marketing tactics go hand and hand
Your marketing tactics must include Persuasive Marketing How do marketers create marketing tactics to persuade people to buy what they’re offering? In the 1950s when a lot of selling was done with newspaper and magazine ads, some said the industry…
Successful printed materials just don’t happen
Meeting your print materials expectations is all about details and follow-up. Some time last year I wrote a blog on customer services entitled, What is Excellent Customer Service? The answer to that question is: It’s the company’s ability to consistently and…
Choosing color printing can cause color-blindness
Color printing made simple Ordering commercial printing can be intimidating. Especially when it comes to choosing colors. The biggest decision you’ll have to make is whether to go with spot colors from the Pantone Matching System (PMS) or with CMYK…
Large format graphics
Large format graphics make a big splash If you’re a buyer of trade show, conference and event printed materials and large graphics, or a buyer of museum exhibits or retail displays, here’s some valuable information you should know. Large format…
