Marketing Ideas: Courtesy of the Elephant and Donkey
No matter where you stand on the political spectrum—elephant, donkey or somewhere in between—there’s something businesses can learn from the 2016 U.S. Presidential campaign. Who can yell the loudest? Well, not quite, but close. In a world where competition continues…
Planning to mail marketing materials? Better start early.
The busiest season for printing and direct mail marketing is upon us. Some advice: If you’re relying on the United States Post Office (USPS) to deliver your mailing by a certain date, you’d better add a couple days to your…
Print & Digital: Evolving Your Signage Display
Everywhere you turn, the gleam of a digital signage display surrounds you. Where once there was a colorful yet motionless message in a frame, now there’s a dazzling digital display that you often can’t avoid. While some say it’s sensory…
4 Reasons Digital Inkjet Wide Format Printing Is Transforming Business
We know businesses want “better, faster, cheaper,” and the print industry is listening. Demand for digital printing— particularly wide format printing—is exploding with forecasts showing it will be neck and neck in popularity with offset printing by 2018. More specifically,…
The Comeback Kid: Print Direct Mail Campaigns
You may think the world’s going completely digital, but print direct mail campaigns have made a comeback and we don’t see this changing anytime soon. Ever since digital overtook its print cousin in the 1990s, it has played a huge…
Corporate Communications Trends: Your Customers Want Print, Too
I know what you’re thinking: Here’s another commercial printer announcing that print isn’t dead and that you can’t live without print to market your business. But it’s not just me—you’ll find mountains of evidence on corporate communications trends justifying why printed marketing materials…
Why the Right Print Services Can Make Your Life Easier
Unlike the ad you see here in this blog, a commercial printer should never try to fool you into believing you need something that isn’t good for you, so to speak. Whether it’s digital printing services, custom printing services or large…
Event Planners: 10 Ways to Wow Your Audience
Event planners, did you know that only 10% of those passing by your tradeshow booth will remember your message? It’s kind of like blog writing—you’ve got to immediately capture your audience’s attention with something memorable. Hopefully this blog caught your attention!…
Why You Need More Than a Commercial Printer
When you think of the traditional commercial printer, you probably envision someone with ink-stained hands running a massive printing press. But the modern-day printer does much more than put ink on paper—and marketers, event managers and graphic designers are flocking…
Print On Demand helps put you in command
Print On Demand is a close relative of web-to-print. I recently wrote a blog about web-to-print programs, and how they help users to better monitor and manage their print inventories. Well, I’d like to continue the conversation with a close relative…
