Over the past several years more and more companies have gone global, and therefore need standard paper sizes for international printed materials, along with proper measurements for their domestic US requirements. As a provider of printed materials we get many requests from…
If you’re an event manager, you know all too well the pressure to create an event experience unlike any other. The challenge: your budget never seems to get bigger. Corporate sponsorships could be your answer, and we’ve got some sponsorship…
There’s absolutely no way a business can succeed if it doesn’t have the trust of its customers. For me, trust is what keeps my printing business in business. Think about it: What compels you to call on the same plumber…
The busiest season for printing and direct mail marketing is upon us. Some advice: If you’re relying on the United States Post Office (USPS) to deliver your mailing by a certain date, you’d better add a couple days to your…
Print On Demand is a close relative of web-to-print. I recently wrote a blog about web-to-print programs, and how they help users to better monitor and manage their print inventories. Well, I’d like to continue the conversation with a close relative…
Web-to-print as it relates to managed print services Web-to-print is the practice of doing print business through websites. It enables commercial printers to communicate via the web with print buyers to manage functions such as submitting print jobs and performing…
Direct mail ideas and your print communications A great direct mail idea that really works is triggered messages. No matter if it’s a postcard, personalized customer information, a brochure or an integrated cross media campaign, triggered messages increase response. If…
Custom packaging influences buying decisions. I may be a writer of blogs, but I’m also a reader of them. Recently I ran across a blog on the HubSpot website about custom packaging. As you may know, HubSpot is a company…
Meeting your print materials expectations is all about details and follow-up. Some time last year I wrote a blog on customer services entitled, What is Excellent Customer Service? The answer to that question is: It’s the company’s ability to consistently and…
Color printing made simple Ordering commercial printing can be intimidating. Especially when it comes to choosing colors. The biggest decision you’ll have to make is whether to go with spot colors from the Pantone Matching System (PMS) or with CMYK…