Category Archive for "Project Management Services"
What does it take for promotional collateral to work?
Promotional collateral does just that—it promotes Promotional collateral is an important way for companies to promote themselves. It must connect emotionally with viewers and can be added to other modes of communication such as traditional advertising, events, public relations, social media,…
Cross media marketing programs are effective
What exactly are cross media marketing programs? Cross media marketing programs are the results of a strategy that presents a compelling, consistent message to a target customer via a variety of media or channels over a specified span of time, providing…
The benefits of Niche Marketing – Boston Printing
Niche Marketing will provide greater results. “Oh, how I wish marketing my business and brand were simple” is an all too common wish of company owners and managers. Of course it’s difficult. Important matters such as marketing are difficult. I…
Excellent customer service is what separates an average company from an excellent one
What is excellent customer service? It’s the company’s ability to consistently and constantly exceed the expectations of its customers. Companies attain it by maintaining a good relationship with customers, being honest, understanding their customers better, and comprehending the specifics of…
Cross-media marketing campaigns and the role graphic design plays
Cross-media marketing campaigns, and how to get the most from them As you no doubt have noticed, marketing is taking on more and more forms these days, from the traditional to the electronic. What is a marketer to do? Do…
Knowing how to use QR Codes properly is important
What are QR Codes, and why should you care? QR Code (abbreviated from Quick Response Code) is the trademark for a type of matrix barcode (or two-dimensional barcode) first designed for and used in the Japanese automotive industry. Over the…
Don’t let Big Data Growth overwhelm your business
Big Data Growth: how big? This big … IBM estimates that the world creates about 2.5 quintillion bytes of data each and every day. If you think that number is staggering, get a load of this: International Data Corporation (IDC)…
3D Prototype Printing is a Technology that can’t be Ignored
3D prototype printing—seeing is believing 3D prototype printing is a process of making a three dimensional solid object of virtually any shape from a digital model, all under computer control. 3D prototype printing is achieved using an additive process, where…
Personalized direct mail marketing
Personalized direct mail marketing made easy and effective with pURLs pURLs are a godsend to marketers because they offer another layer of personalized direct mail. In case you have not had the pleasure to learn about or use them, pURLs—Personalized…
Commercial printing made easy
Commercial printing and the solutions it provides still hold an important place in business. There’s no denying it, commercial printing and the technology behind it, most notably digital, have changed tremendously over the past ten or twenty years. As much as…
