Category Archive for "Print and Fulfillment"
5 Steps to Preparing Your Printing Files
You’ve got a big print job and you’re crossing your fingers that everything goes smoothly. Before you send your print-ready files to your printer, the first thing you should do is have a conversation with your printer. Even if you…
The Effect of Color Psychology in Design
There’s a reason transportation gurus around the world use the color red for stop signs. Not only does the brain see it immediately, but red has also been a longtime signal of “danger.” Likewise, yellow has always symbolized “caution.” Apply…
5 Ways I Build Trust in My Printing Business
There’s absolutely no way a business can succeed if it doesn’t have the trust of its customers. For me, trust is what keeps my printing business in business. Think about it: What compels you to call on the same plumber…
Marketing Ideas: Courtesy of the Elephant and Donkey
No matter where you stand on the political spectrum—elephant, donkey or somewhere in between—there’s something businesses can learn from the 2016 U.S. Presidential campaign. Who can yell the loudest? Well, not quite, but close. In a world where competition continues…
Planning to mail marketing materials? Better start early.
The busiest season for printing and direct mail marketing is upon us. Some advice: If you’re relying on the United States Post Office (USPS) to deliver your mailing by a certain date, you’d better add a couple days to your…
Print & Digital: Evolving Your Signage Display
Everywhere you turn, the gleam of a digital signage display surrounds you. Where once there was a colorful yet motionless message in a frame, now there’s a dazzling digital display that you often can’t avoid. While some say it’s sensory…
4 Reasons Digital Inkjet Wide Format Printing Is Transforming Business
We know businesses want “better, faster, cheaper,” and the print industry is listening. Demand for digital printing— particularly wide format printing—is exploding with forecasts showing it will be neck and neck in popularity with offset printing by 2018. More specifically,…
The Comeback Kid: Print Direct Mail Campaigns
You may think the world’s going completely digital, but print direct mail campaigns have made a comeback and we don’t see this changing anytime soon. Ever since digital overtook its print cousin in the 1990s, it has played a huge…
Corporate Communications Trends: Your Customers Want Print, Too
I know what you’re thinking: Here’s another commercial printer announcing that print isn’t dead and that you can’t live without print to market your business. But it’s not just me—you’ll find mountains of evidence on corporate communications trends justifying why printed marketing materials…
Why the Right Print Services Can Make Your Life Easier
Unlike the ad you see here in this blog, a commercial printer should never try to fool you into believing you need something that isn’t good for you, so to speak. Whether it’s digital printing services, custom printing services or large…
