Category Archive for "Print and Fulfillment"
Personalized print enjoys higher responses
Personalizing print enjoys higher responses Wikipedia sums up the notion of personalized print best: personalized print is possible with variable-data printing (VDP). VDP is a form of digital printing, including on-demand printing, in which elements such as text, graphics and images…
Mailing marketing programs during an election year
Do mailing marketing programs get your vote in this presidential campaign? How effective are a company’s mailing marketing efforts during an election year? Especially in one like this year’s, where we’ll either elect our first-ever female or our first-ever billionaire…
The touchy-feely side of marketing direct mail
Marketing direct mail – don’t count it out Digital is all well and good, but it doesn’t necessarily replace the touch and feel of real-life marketing direct mail. Think of it this way: would you rather eat a thick juicy…
Direct mail marketing undeliverable mailings
Do your direct mail marketing mailers come back labeled UAA? Many direct mail marketing materials are returned because they don’t have the exact address information needed in order for them to be delivered. If there’s even the smallest mistake, they wind…
Marketing trade shows, relevant or passé
Marketing trade shows rock on, they really do No one would deny that technology is here to stay. Especially when it comes to marketing and sales. But so are marketing trade shows. They’re not going anywhere, and with good reason. The…
Brand Identity Information – is it easy to find?
Promoting your brand identity delivered effectively One of the biggest tasks of marketers is to help customers get and find information that promotes their brand identity. Imagine if you knew the most effective ways to do this? Well, you’re going…
Make trade show marketing work for you
Making your trade show marketing work for you is an important part of B-to-B marketing strategy for many companies. In fact, about 18% to 25% of a typical B-to-B marketing budget is allocated to exhibiting at trade shows. But just setting up a booth…
Online business marketing takes a big leap forward
Augmented Reality puts the WOW! into online business marketing Online business marketing utilizing Augmented Reality (AR) is catching the eye of more and more marketers of printed promotions. And with good reason. It’s unbelievable from a technological standpoint, and it’s giving…
Thoughts on the subject of conference displays
Are your conference displays a moneymaker or waster? Conference displays can do wonders for your business in terms of generating leads, beginning the sales process and getting your name out to companies in industries you serve. But if you are not careful,…
With strategy tactics it pays to think before you act.
Success often comes down to strategy tactics. Far too many companies fall short in the area of strategy tactics. This happens because they are chomping at the bit to get their word out to customers and prospects, instead of stopping…
