The busiest season for printing and direct mail marketing is upon us. Some advice: If you’re relying on the United States Post Office (USPS) to deliver your mailing by a certain date, you’d better add a couple days to your…
Web-to-print as it relates to managed print services Web-to-print is the practice of doing print business through websites. It enables commercial printers to communicate via the web with print buyers to manage functions such as submitting print jobs and performing…
Direct mail ideas and your print communications A great direct mail idea that really works is triggered messages. No matter if it’s a postcard, personalized customer information, a brochure or an integrated cross media campaign, triggered messages increase response. If…
Marketing ideas using The Science of Persuasive Marketing conclusion In a recent blog, I wrote about Persuasive Marketing and the Science Behind it. I chose this subject because when applied correctly, persuasive marketing ideas can help to vastly improve a…
Marketing strategies for today’s print communications. Today, businesses find themselves in a whole new world; one created by advances in print technology and in the widespread adoption of the Internet. This whole new world can be viewed as a daunting…
Your marketing tactics must include Persuasive Marketing How do marketers create marketing tactics to persuade people to buy what they’re offering? In the 1950s when a lot of selling was done with newspaper and magazine ads, some said the industry…
Color printing made simple Ordering commercial printing can be intimidating. Especially when it comes to choosing colors. The biggest decision you’ll have to make is whether to go with spot colors from the Pantone Matching System (PMS) or with CMYK…
More effective trade show graphics are vital if you want more successful events If you’re a meeting planner in charge of your company’s events in multiple locations over the course of the year, you have many concerns. Three of the…
What exactly are cross media marketing programs? Cross media marketing programs are the results of a strategy that presents a compelling, consistent message to a target customer via a variety of media or channels over a specified span of time, providing…
Print fulfillment services defined Print fulfillment services encompass the process of storing, gathering, packaging and distributing printed marketing and sales materials worldwide. As essential a function as these services are for some businesses, they can consume a lot of time…