Planning, organizing and executing a successful event is no small task. Actually, that’s too polite. It can be a logistical nightmare. You’re running around organizing caterer, vendors, staff, decorations – all while anticipating so many unknowns – with only a…
You’ve got a big print job and you’re crossing your fingers that everything goes smoothly. Before you send your print-ready files to your printer, the first thing you should do is have a conversation with your printer. Even if you…
There’s a reason transportation gurus around the world use the color red for stop signs. Not only does the brain see it immediately, but red has also been a longtime signal of “danger.” Likewise, yellow has always symbolized “caution.” Apply…
There’s absolutely no way a business can succeed if it doesn’t have the trust of its customers. For me, trust is what keeps my printing business in business. Think about it: What compels you to call on the same plumber…
No matter where you stand on the political spectrum—elephant, donkey or somewhere in between—there’s something businesses can learn from the 2016 U.S. Presidential campaign. Who can yell the loudest? Well, not quite, but close. In a world where competition continues…
The busiest season for printing and direct mail marketing is upon us. Some advice: If you’re relying on the United States Post Office (USPS) to deliver your mailing by a certain date, you’d better add a couple days to your…
We know businesses want “better, faster, cheaper,” and the print industry is listening. Demand for digital printing— particularly wide format printing—is exploding with forecasts showing it will be neck and neck in popularity with offset printing by 2018. More specifically,…
You may think the world’s going completely digital, but print direct mail campaigns have made a comeback and we don’t see this changing anytime soon. Ever since digital overtook its print cousin in the 1990s, it has played a huge…
Unlike the ad you see here in this blog, a commercial printer should never try to fool you into believing you need something that isn’t good for you, so to speak. Whether it’s digital printing services, custom printing services or large…
Event planners, did you know that only 10% of those passing by your tradeshow booth will remember your message? It’s kind of like blog writing—you’ve got to immediately capture your audience’s attention with something memorable. Hopefully this blog caught your attention!…