Marketing mail and the presidential election
Who will win, Clinton, Trump or your marketing mail?
Clinton or Trump isn’t the only question on the minds of many Americans. The question being asked by many US businesses is whether to send out marketing mail now, or wait until after the presidential election when there’ll be less mail filling up mailboxes, and when the minds of voters will be on buying instead of electing the next president. In addition to all of the political mail being sent from now until Election Day—November 8th— the Fall and through the first week or two in December is a period when mail volume swells to even greater proportions.
Your marketing mail
Just how much of a problem will it be getting your marketing mail delivered?
In my opinion, the concern over political flyers adversely impacting B2C and B2B marketing mail may not be as problematic as in the past, because more and more politicians are relying on other outlets such as social media, radio, telephone and television, all of which is reducing mail volume. Look at it this way: Donald Trump is the master of tweeting. He’s up at all hours of the night tweeting away. The Clinton camp also is using social media as well as television to get her message out to voters.
The other question marketers have during an election season, and especially one as highly contested as this one, will customers pay less attention to “other” mail? It’s easy to assume that they’ll be less likely to take a good look at consumer and business marketing mail as election day draws closer, but it really depends on the recipient and on the offer.
Presidential elections do create a lot of noise, and this one is no exception. But people don’t stop their lives for the candidates and their campaigns; they continue to do the things they do during any part of the year. Plus, thanks to technology, people have become far more adept at processing lots of information at once.
So I doubt that political mailers will take the minds of consumers away from product and service offerings that come through the mail. Consider this: as the election cycle drones on, many folks will be glad to read something from you, instead of promises from the candidates!
