Landing pages can help you land more sales
We’re Out To Make You More Informed. One of the goals of our newsletters and blogs is to write about current topics that are of interest to B2B and B2C marketers. Most of the subjects center around and expound upon the various online and offline marketing tools available to companies seeking to communicate a clear and persuasive message to their audiences. This month’s discourse is on landing pages.
Audrey Ferrante
Ferrante & Associates, Inc
Landing pages can help you land more sales leads.
What exactly is a landing page? A landing page, which is also referred to as a lander or lead capture page, is a single web page that comes up in response to clicking on a search engine optimized (SEO) search result or an ad that the website visitor comes across and finds interesting. Typically, the landing page contains sales copy that expands on information imparted in the ad, link or search result.
Landing pages can also be linked to from email campaigns, social media or search engine marketing campaigns. This linkage is beneficial because it enhances the effectiveness of the ad that brought the website visitor to the landing page in the first place.Here’s the most important thing to remember: the primary goal of a landing page is to convert website visitors into sales leads or, better yet, into sales.
How to create an effective landing page.
Here are some of the most important elements to know to help make your landing page as good as it can be:
- Keep website visitors on a short leash.
Once you get potential sales leads to your landing page, the last thing you want is to let them get away before capturing valuable information or an actual sale. The best way to keep them on the page and focused on filling out your form is by limiting the number of ways that they can leave. An effective, albeit sneaky, way to do this is to hide your website navigation elements on your landing page. - Quid pro quo.
You’re asking folks who have landed on your page to give up some valuable information about themselves, so you’d better provide them with a valuable offer in return. To come up with a good one, ask yourself if your offer is compelling to your audience and make sure that your landing page demonstrates that value. - Short and sweet is the only way to go.
Remember our first tip, keeping them on a short leash, well, this one is kind of related to it. It’s that you should keep both your landing page and form short in order to keep the lead conversion process smooth. Research shows that keeping your lead form short and sweet will increase your conversion rate. - Share and share alike.
Turn your potential sales leads into marketers for your business. It’s easy and it’s free. To do this, simply add share links to your landing page. This allows your website visitors to share your content with their community of connections such as family, friends and colleagues. - Revisit your landing page regularly.
As successful as your landing page may be, it’s always a good idea to keep testing its effectiveness in order to improve results. The simplest way to do this is to have a landing page creation tool that lets you create and test various landing pages to determine what techniques work best for your business.
Remember, if you have a question you want me to answer, simply call 339 222-9232 or Contact Us.
I’ll be most happy to continue this conversation with you!
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