Content That Connects
It Isn’t Easy Creating Content that Connects with Customers.
Just knowing how to write with good grammar and spelling isn’t enough. Your content must connect with and engage your audience at each point of the buying process. To create content that is truly useful and interesting, you must learn all you can about your target audience. Once you do, you’ll enjoy higher search engine rankings, better conversion rates, and more fans and followers who really feel a bond to your brand.
To help make it easier for you to do things like create content that connects with customers, Ferrante & Associates is sending you our monthly Ferrante Speaks newsletter. It contains short but valuable tips about techniques you need to know to successfully market your business in these technologically challenging times.
Author, author. Salesperson, salesperson.
Everyone learned how to write in grade school. Right? Well, yes and no. Of course you learned the ABCs of writing, but chances are you weren’t taught how to write effective sales content – content that stops, persuades and sells.
Below are a couple of tips that will help you better understand the importance of good content writing.
Tip 1
Good content writers are like good salespeople. One difference is, content writers don’t have the luxury of speaking face-to-face with prospects. So the sales message they write must contain lots of emotional appeals that empower readers to take action.
Tip 2
In most instances, content needs to be written in a relaxed, conversational tone. Not like it belongs in a PhD dissertation. A sales pitch that’s written too formally will turn off your audience. To get more sales, content needs to sound familiar, so as to make the reader feel like part of a conversation.
For content writing to be successful, if your goal is to sell a product or service, it helps to use words that motivate the reader to take action. Below are twelve proven words that are sure to motivate customers to buy.
Instantly <> Simple <> Proven <> Absolutely <> Compare
Solve <> Quick <> Complete <> Vital <> Number one
And let’s not forget the most important word of all, FREE
Five Ways Good Content Writing Can Improve Your Website Results:
Driving traffic to your website. Approximately 85% of all website visits come through search engines. Although there are numerous factors that affect your website’s search engine ranking, content is often at the top.
It’s about them, not about you. Good content focuses on the wants and needs of your customers. When it’s all said and done, your content should be about connecting with people and inspiring them to do something—like purchasing your product or service.
For content on the web, less is more. Long content is fine in a brochure. People expect and want it. But on the web, people scan, very often jumping from page to page. They want bits of information, not massive blocks of text. In fact, heavy content is one of the biggest reasons why visitors bid websites adieu.
Creating and building trust. Good content has a way of speaking to prospects like an old, trusted friend. Don’t underestimate its value, and what it can do for your business. So please make sure your content is accurate and relevant, consistent, and written in plain English.
The simpler the better for increasing conversions. Simple messages such as “order now,” “sign up here,” “contact us today,” and “download our report,” prompt people to act. These “calls to action” are an effective technique that skilled website writers employ.
Keep the conversation with us going and growing.
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