Powerful marketing words

Powerful marketing words prove that the pen is mightier than the sword. Powerful marketing words turn prospects into customers. Interestingly, there are times when the powerful word can be as innocuous as “because.” Here’s proof—  A study done recently by…

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Online business marketing takes a big leap forward

Augmented Reality puts the WOW! into online business marketing Online business marketing utilizing Augmented Reality (AR) is catching the eye of more and more marketers of printed promotions. And with good reason. It’s unbelievable from a technological standpoint, and it’s giving…

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Thoughts on the subject of conference displays

Are your conference displays a moneymaker or waster? Conference displays can do wonders for your business in terms of generating leads, beginning the sales process and getting your name out to companies in industries you serve. But if you are not careful,…

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strategy-tactics

With strategy tactics it pays to think before you act.

Success often comes down to strategy tactics. Far too many companies fall short in the area of strategy tactics. This happens because they are chomping at the bit to get their word out to customers and prospects, instead of stopping…

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Conference meeting solutions that work

At your next conference meeting? Will you have your conference meeting materials printed on a press and handed out to attendees, or displayed digitally on a screen for event guests to see and read on their portable and mobile devices? There’s no…

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Inbound and Outbound Marketing

Where do you stand with inbound and outbound marketing? Inbound and outbound marketing – when clients ask us about the differences between them I certainly understand their concerns. They need to know whether inbound or outbound marketing will deliver the most for their marketing…

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Designing Display banners

How to design effective display banners Have you ever analyzed what makes your display banners effective in getting across your corporate message? Maybe not as carefully as you should, since you have so much on your plate as an event…

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Multichannel marketing solutions

Are you taking full advantage of today’s multichannel marketing solutions? Have you ever thought about connecting with your targeted audience using multichannel marketing? If you haven’t it’s kinda like marketing on steroids. Not that long ago, that connection was doubtful….

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Common printing papers

Understanding printing paper types and weights can be difficult. With so many choices, trying to get this seemingly simple decision completed can take undue time when you’re juggling so many other issues. Yet it can be devastating if your printed…

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Standard paper sizes for international printed materials

Over the past several years more and more companies have gone global, and therefore need standard paper sizes for international printed materials, along with proper measurements for their domestic US requirements. As a provider of printed materials we get many requests from…

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