Ferrante's Commercial Printing & Integrated Marketing Blog

Personalized print enjoys higher responses

June 29, 2016

Personalizing print enjoys higher responses Wikipedia sums up the notion of personalized print best: personalized print is possible with variable-data printing (VDP). VDP is a form of digital printing, including on-demand…

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Mailing marketing programs during an election year

June 21, 2016

Do mailing marketing programs get your vote in this presidential campaign? How effective are a company’s mailing marketing efforts during an election year? Especially in one like this year’s, where…

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Business growth strategies that improve ROI

June 7, 2016

One of the best business growth strategies is to get your sales and marketing staff talking to one another. Your business growth can come undone if sales and marketing strategies are out…

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The touchy-feely side of marketing direct mail

May 24, 2016

Marketing direct mail – don’t count it out Digital is all well and good, but it doesn’t necessarily replace the touch and feel of real-life marketing direct mail. Think of…

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Direct mail marketing undeliverable mailings

May 17, 2016

Do your direct mail marketing mailers come back labeled UAA? Many direct mail marketing materials are returned because they don’t have the exact address information needed in order for them to…

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Marketing trade shows, relevant or passé

May 13, 2016

Marketing trade shows rock on, they really do No one would deny that technology is here to stay. Especially when it comes to marketing and sales. But so are marketing trade…

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Brand Identity Information – is it easy to find?

May 4, 2016

Promoting your brand identity delivered effectively One of the biggest tasks of marketers is to help customers get and find information that promotes their brand identity. Imagine if you knew…

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Make trade show marketing work for you

April 27, 2016

Making your trade show marketing work for you is an important part of B-to-B marketing strategy for many companies. In fact, about 18% to 25% of a typical B-to-B marketing budget is allocated to…

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Powerful marketing words

April 20, 2016

Powerful marketing words prove that the pen is mightier than the sword. Powerful marketing words turn prospects into customers. Interestingly, there are times when the powerful word can be as…

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Online business marketing takes a big leap forward

April 14, 2016

Augmented Reality puts the WOW! into online business marketing Online business marketing utilizing Augmented Reality (AR) is catching the eye of more and more marketers of printed promotions. And with good…

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Thoughts on the subject of conference displays

March 16, 2016

Are your conference displays a moneymaker or waster? Conference displays can do wonders for your business in terms of generating leads, beginning the sales process and getting your name out to companies…

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With strategy tactics it pays to think before you act.

March 10, 2016

Success often comes down to strategy tactics. Far too many companies fall short in the area of strategy tactics. This happens because they are chomping at the bit to get…

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Ferrante’s Commercial Printing & Integrated Marketing Blog

Personalized print enjoys higher responses

Mailing marketing programs during an election year

Business growth strategies that improve ROI

The touchy-feely side of marketing direct mail

Direct mail marketing undeliverable mailings

Marketing trade shows, relevant or passé

Brand Identity Information – is it easy to find?

Make trade show marketing work for you

Online business marketing takes a big leap forward

Thoughts on the subject of conference displays

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