Category Archive for "Internet Marketing Services"

Web Landing Pages

Web landing pages can work wonders Websites and website marketing are just the beginning of an e-Marketing effort. Now it’s time to think about two types of web landing pages: microsites and lead capture landing pages.  First of all, it’s…

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Successful websites require work

Successful websites require work— and more work Why do you think it’s called the Worldwide Web? Because websites (www.yourcompanynamehere.com) are incredible tools to communicate your message and market your products or services to a worldwide audience. As with all methods…

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Harness the Power of One to One Marketing and Integration

The Power of One to One Marketing and Integration The Business Dictionary defines Integrated Marketing as strategy aimed at unifying different marketing methods such as one-to-one marketing (the main thrust of this blog), mass marketing, and direct marketing. Its objective…

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Variable Data Printing

Tips to Help Take Advantage of Big Data and Variable Data Printing

Let Big Data and Variable Data Printing (VDP) Work For You. Here’s one time when the “media” isn’t exaggerating. I’m talking about the term “Big Data.” People, you know, the folks who buy your products and services are generating 2.5…

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Online and Offline Marketing Tips

All your online and offline marketing messaging must be consistent. “Online meet offline, offline meet online”  Now that the two are acquainted and actually working together on behalf of their clients, it’s time to talk about the two as a…

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Snail Mail versus Email

Snail mail versus email campaigns, which is getting greater results? Snail mail,  better known as direct mail, is winning the race. Let’s be direct about this: if you’re like many business owners and managers, you probably think email has caught up…

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Trade show tips

Industry trade shows are a great way to spread your message. Exhibiting at industry-specific trade shows is an effective way to get the word out about your company, and its products and services. But like any part of your marketing…

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Google Believes in the Power of Direct Mail Services. Shouldn’t you?

Over one and a third billion Internet users go straight to Google when they want to search for something online. With so many users, you would think that Google wouldn’t need to use old-fashioned direct mail to advertise its products…

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Are you giving up on commercial printing?

Please don’t give up on commercial printing Because commercial print is alive and well, and living, or should I say, working alongside a new, powerful partner—web-based integrated marketing communications. Once you do the research, you’ll discover that print should still…

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Implementing a web to print program

Web to print programs provide huge savings and more! Have you heard of the term web to print programs? If you haven’t, not to worry, because you’re not alone. Web to print program is the term used to describe an…

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