Category Archive for "Communications"
Creative marketing ideas and strategies
Creative marketing ideas and strategies to help promote your business Coming up with creative marketing ideas and strategies to promote your business is easier than you think. Begin by brainstorming with some of your managers and employees. By picking the…
Tips to develop a profile of your target audiences
Develop a profile and your target audiences will follow In my last blog I discussed the rapid rate of technological change in offline and online marketing, and how getting control of it is essential to the future success of your…
Today’s New Marketing Technology Solutions
Marketing technology is changing. Are You? Offline and online marketing is changing faster than you can say, “nanosecond”. Your future success will depend on your ability to respond to rapidly changing technologies, adapt your services to evolving industry standards, and…
Web Landing Pages
Web landing pages can work wonders Websites and website marketing are just the beginning of an e-Marketing effort. Now it’s time to think about two types of web landing pages: microsites and lead capture landing pages. First of all, it’s…
Tips to Help Take Advantage of Big Data and Variable Data Printing
Let Big Data and Variable Data Printing (VDP) Work For You. Here’s one time when the “media” isn’t exaggerating. I’m talking about the term “Big Data.” People, you know, the folks who buy your products and services are generating 2.5…
Keep your website landing page visitors on a short leash
Why you need website landing pages Landing pages are a very important part of Internet marketing because they’re an effective method of capturing sales leads. According to HubSpot’s research, companies with 30 or more landing pages generate seven times more…
Large format printing in the sustainability debate
Large format printing The concept of sustainability, both on the environmental and economic level, has been successfully embedded in how the large format printing industry conducts itself. Okay, you’re probably asking yourself how can ink, plastic, paper and the like…
Adding Videos to YOUR Marketing Mix.
People, both young and old, are hooked on adding video to their marketing mix. After all, video marketing mix has been around for over a half century. Since the advent of network and cable television, and now with the internet explosion that…
Online Printing and Fulfillment Solution
Hologic, one of the world’s leading providers of health care solutions for women, wanted to develop a more efficient way for its customers to order marketing and promotional materials that help promote its services. They came to Ferrante & Associates for the solution.
Personalized URLs are NOT the magic “success” button!
Adding pURLs (Personalized URLs) to your direct marketing campaigns? It has been interesting to watch the ongoing discussions about the use of pURLs (personalized URLs) and how many say that the usage of them will increase your response rates by double…
