Category Archive for "Communications"
Get Corporate Sponsorship Ideas
If you’re an event manager, you know all too well the pressure to create an event experience unlike any other. The challenge: your budget never seems to get bigger. Corporate sponsorships could be your answer, and we’ve got some sponsorship…
10 Things to Consider When Hiring the Best Commercial Printer for Your Boston Event
Planning a big event in Boston? Whether it’s a conference, tradeshow or corporate event, making it a successful one is no small task. Especially if you’re in a different state or outside the U.S. You want your printed materials done…
Marketing Ideas: Courtesy of the Elephant and Donkey
No matter where you stand on the political spectrum—elephant, donkey or somewhere in between—there’s something businesses can learn from the 2016 U.S. Presidential campaign. Who can yell the loudest? Well, not quite, but close. In a world where competition continues…
Direct mail ideas that impact print communications
Direct mail ideas and your print communications A great direct mail idea that really works is triggered messages. No matter if it’s a postcard, personalized customer information, a brochure or an integrated cross media campaign, triggered messages increase response. If…
Business Marketing ideas
Marketing ideas using The Science of Persuasive Marketing conclusion In a recent blog, I wrote about Persuasive Marketing and the Science Behind it. I chose this subject because when applied correctly, persuasive marketing ideas can help to vastly improve a…
Cross media marketing programs are effective
What exactly are cross media marketing programs? Cross media marketing programs are the results of a strategy that presents a compelling, consistent message to a target customer via a variety of media or channels over a specified span of time, providing…
Excellent customer service is what separates an average company from an excellent one
What is excellent customer service? It’s the company’s ability to consistently and constantly exceed the expectations of its customers. Companies attain it by maintaining a good relationship with customers, being honest, understanding their customers better, and comprehending the specifics of…
Knowing how to use QR Codes properly is important
What are QR Codes, and why should you care? QR Code (abbreviated from Quick Response Code) is the trademark for a type of matrix barcode (or two-dimensional barcode) first designed for and used in the Japanese automotive industry. Over the…
Eco Friendly printed communications is good for business and the environment
Did you know the cost of going green with printed communications is going down? It used to be that going green with printed communications meant going broke. Actually, it wasn’t quite that bad, but it did cost more. Today, the…
Integrated Marketing Communications
Integrated Marketing Communications—take it to heart, take it to the bank The first definition of the term, Integrated Marketing Communications, came from the American Association of Advertising Agencies in 1989. The Association defined it as “an approach to achieving the…
