CHALLENGE
An exciting packaging project for Empirix, Inc., a software and services company based in Bedford MA, came from a design studio familiar with our work. This was a comprehensive venture requiring a combination of box manufacture, offset printing of the manual covers and on-demand digital printing of all internal text pages.
SOLUTION
We printed and then warehoused the boxes, shipping them as needed to the client. Our assignment was first to print a year’s supply of two different sized software boxes and warehouse them in our facility for shipment to the client on an as-needed basis. Covers were offset-produced as shells and imprinted on in an on-demand basis.
The client ordered manuals electronically and placed the updated PDF files onto a secure location. In two days, finished manuals were delivered. With pricing pre-arranged, prompt customer service and a turnkey system in place, this type of program operates very efficiently.
The client design studio helped their client achieve even greater cost efficiencies by developing a new print-on-demand CD program. Ferrante & Associates responded by providing a full easy-to-use program that produced all of the new packaging and materials on-demand.
RESULTS
By creating a custom on demand program to meet the ongoing challenge of getting up-to-date marketing materials into the hands of their intended audiences, the staff could now focus on other priorities. And with the on demand print program in place they could predict costs and reduce marketing collateral waste.